Three Key Pieces of Advice for Entrepreneurs from GITL Advisors

GetintheLoop CMO Jason Mann leads a fireside chat during GetintheLoop’s annual franchise convention featuring three GITL advisors (left to right): Cliff Shillington, Larry Pollock, Coulter Wright.

GetintheLoop CMO Jason Mann leads a fireside chat during GetintheLoop’s annual franchise convention featuring three GITL advisors (left to right): Cliff Shillington, Larry Pollock, Coulter Wright.

GetintheLoop’s advisors are seasoned business professionals with impressive resumes. From serving as CEOs to helping manage a company’s international expansion, our advisors know what it takes to be successful in the business world. 

During GetintheLoop’s annual franchise convention this year, three of our advisors took part in a riveting fireside chat and gave some fantastic business advice to our local owners. Here is a key piece of advice from each advisor that took part in the fireside chat:

“I’ve met many individuals, whether in real estate or other businesses, where they’ve gotten lazy and say, ‘I’m just going to send out emails and I’m sure they’re going to get back to me.’ Even though Remax is the most powerful brand in real estate, for example, you still have to work it, you still have to get in front of people. It’s belly to belly; that’s the way business has been since business started. You have to develop relationships, you have to get in front of people, communicate with them and stay in touch with them.”

“When your competitors are running for the hills, that’s the time to really crank it up. In 2008, all the banks were saying, ‘We’re not lending right now, we’re not financing construction loans, we’re not doing anything in Western Canada, specifically.’ We cranked it up. We went after everybody’s clients. Almost our entire credit department was from the Royal Bank. We hired them and we got them to go after their clients. We were overwhelmed with business and had so much new business coming in. Don’t listen to the noise out there.”

“I feel like if you can enjoy the process. One of my favourite books is Zen and the Art of Motorcycle Maintenance and there’s an amazing quote in that book where Robert Pirsig, who’s the writer and the protagonist, is walking his son up the mountain and his son is trying to beat him to the top of the mountain as they get closer. He was complaining the whole way up. The author said, ‘He’ll learn that life is sustained on the sides of the mountain, not at the top.’ We need the top, because you need something to go for, but that’s where all the trees are, that’s where life is, on the side. If you can’t enjoy that process, whether it’s up and down and all that, it makes it really difficult.”

GetintheLoop Local provides expert assistance and advice to our local owners to help them navigate their entrepreneurial journey. Explore the top five reasons that you should buy a franchise and get in touch with our franchise team to start the conversation.