Local retailers are struggling as they have to compete not only with big-box stores that can offer lower prices, but also with online giants such as Amazon. The impact of the “Amazon effect” is very real, and businesses are having to think outside the box and be more creative when it comes to keeping existing customers, and encouraging more to start shopping locally.

There are a few things that retailers can do:

Use brick-and-mortar locations to support online stores
Understand what your core customers want and build a strategy around it
Create an in-store experience that drives traffic and sales
Offer customers a technology-driven experience

To read the full article about what retailers can do to keep customers coming through their doors in this age of online shopping, click here.