Four ways to make your brand mobile-friendly

July 20, 2018

Matt is a #OKGNtech columnist for Accelerate Okanagan. This column appeared in Vol. 3 of ICT News.

Did you know that 80 per cent of us check our phones before we brush our teeth in the morning? In fact, on average, we check our phone 80 to 150 times a day. That means, over the course of a year, we spend 38 days on our mobile devices in some capacity - that’s 900 hours! There’s no question that smartphones are a part of our lives; could you honestly live without yours?

To be successful in a mobile-centric world used to mean designing digital experiences that were mobile first. A new wave of design that considers both the physical and digital and creates a seamless experience between the two worlds is what it takes to stay competitive in today’s market.

Here are four ways to make your brand mobile-friendly:

1. Attract new customers with your free Google listing

Get listed on Google My Business. Your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing so you can stand out and bring customers in. Ever wonder how people found your business? Where are they coming from? My Google My Business has all the answers.

2. Create a loyalty program

People love free stuff, seriously; a recent study found that 47 per cent of consumers wish more stores offered mobile apps to collect and redeem loyalty points. Apps like FiveStars make it easy to operate your loyalty program on mobile, avoiding the need for small cards to track purchases and store visits. The app helps you set up a rewards program customized to your business. Your customers can sign up onsite and check in using their phone number on future visits. FiveStars sends your customers rewards messages via email or texts based on their preferences, including special messages for birthdays and infrequent customers.

3. Invest in a mobile payment solution

Consider investing in a mobile payment solution so you can accept payments directly from customer’s phones (e.g. via Apple Pay). Consumers are more comfortable than ever using secure mobile payment options. By setting your business up to accept mobile payment for your goods and services, you’re creating a simple, seamless shopping/payment experience for the consumer and not falling behind the competition in terms of providing what consumers want. Square provides an easy, affordable solution to get businesses set-up with accepting Apple Pay.

4. Get social

SPOILER ALERT: Your audience is on social media. If you want to market your business, you need to be there as well. Mobile-only social apps continue to rise in popularity (like Snapchat, Instagram, etc.) and being on these platforms makes sense as part of your mobile marketing strategy, if that’s where your target audience spends their online time.

HEADS UP: Social media isn’t a set-it-and-forget-it solution. Constantly monitor your presence and adapt your message accordingly.

BOTTOM LINE

The modern consumer is busy and on the go, often buying items when time permits and multi-tasking at the same time, whether that’s outside school at pick-up-time, while watching TV in the evening, or while in transit. Successful businesses are the ones that adapt to the changes in consumer behaviour rather than resist and stick with the “old ways”.

- Matty