Partner Profile Highlight

As you welcome more and more partners, you have the opportunity to highlight the local businesses in your community by having your partners submit a Partner Profile Highlight to our GetintheLoop.ca blog, which in turn can be promoted on your local social media channels.  

It’s a great way to build your local GetintheLoop community, promote the businesses that join, generate sales leads and highlight our partners within the community.

Process of Blogs:

We publish up to one Partner Profile Highlight blog per market, per week. Consider the following publishing cadence:

  • Weekly

  • Bi-Weekly

  • Monthly

If you have numerous signed partners you could be at a weekly publication schedule. If your market is just starting out but has strong growth - bi-weekly may make more sense.

Given some businesses may not follow through with materials, you may want to send out 2-3 Partner Profile request forms per batch. Be mindful to manage their expectations for publication (first come, first serve).

We also want to make sure each partner who fills out the Partner Profile Highlight has offers live. A Partner’s Profile Highlight will not be published until the partner has active offers on GetintheLoop.

Best Practices

Send out the Partner Profile Highlight link after you have signed up the partner and they have offers live. We encourage you to send out the partner profile to all businesses:

  • Don’t send it out at the time of signing. Use it as a value add at a later date

  • Offers need to be live for the Partner Profile Highlight to be published

  • Send out at the 1 month mark (or anytime thereafter)

Retention

The reason we may not want to give the link for the Partner Profile Highlight right away is that we can use this as a retention tool. If there is a partner that is noticeably struggling with seeing success, we can use this to highlight them and draw attention to their business.

It was a great way to make a partner feel success and appreciated.


Process

Send the Partner Profile Highlight link to a partner who is engaged and active. But first ensure offers are live!

Follow-up on content.

It is your responsibility to let your Support Manager know when content has been received. Notify Support Manager to receive a tentative publish date.

If content is not in by 12 pm PST on Thursday, it will likely be delayed a week.

You are responsible for checking on content received in the ‘Partner Profile Summary’ sheet and letting your Support Manager know.

If publication of the Partner Profile Highlight is urgent, notify your Support Manager.

Once your Partner Profile Highlight blog is published, you will receive an email notifying you of the publish date with a link to the blog and an image you can use on your Social Media.

  • It will be up to you to promote the blog post on your social platforms

  • Send the blog post link to the Partner and ask them to share on their social platforms