GetintheLoop franchise brings family closer together


Adam Emanuel gave his dad, David, an early Father’s Day present in March by becoming a GetintheLoop Local franchisee in Vaughan, Ont.

The gift definitely had an element of surprise to it. David became intrigued by the franchise opportunity late in 2018, but he was only interested in pursuing it if his son would come on as a partner. Emanuel, however, had his reservations.

He was content with his position as a crossfit coach/personal trainer and wasn’t sure why an app company would need his assistance to market its platform. The guiding factor that initially sold Emanuel was a pitch that hit close to home.

“The way my dad really sold me on it was that it was an opportunity to be in business together as a family,” Emanuel said. “It seemed like it would be great to run this as a family business and manage things together.”

While Emanuel has become the leading force behind the franchise, he has been pleased to work directly alongside his family: his mom and dad have supported him and his brother and sister-in-law are soon to join the fold.

The family connection doesn’t end there, though.

Emanuel has found that not only has he been welcomed on as a GetintheLoop Local team member, but as an extended family member. He said the family vibes originated right at the top from GetintheLoop CEO Matt Crowell.

“I’ve never been a franchisee or part of a big company before. I never expected Matt to be so welcoming and engaging to those of us who are, technically speaking, so far below him in the food chain,” Emanuel said. “In terms of the GetintheLoop ‘Wolfpack’ community, I actually do feel really connected. Just the mere fact that Matty and the head office staff work as a cohesive unit as opposed to a food chain structure is really awesome and really makes you feel welcome.

“The person I’ve contacted the most has been Chrissie Rozak (GetintheLoop Local franchisee in Airdrie). We’ve gone back and forth, bouncing ideas off each other. I’ve never spoken to her with my voice before, but I feel like I have an actual relationship with her - that’s she’s my friend.”

When asked when this sense of inclusiveness began, Emanuel pointed to his initial training through Loop University. He said it was an “amazing experience” taking part in the classroom sessions and listening to GetintheLoop staff members walk franchisees through the ins and outs of the platform.

“I learned about GetintheLoop and how it can help businesses. Being a franchise owner is not just a way to make money, but a way to actually help people as well,” Emanuel said. “It was great to hear people at that level explain their product and realize that we’re going to be able to potentially explain it as well as they do one day.”

Emanuel also formed a solid connection early on with his market development manager, Daniel Andrews, who helped him focus on how to sell the platform in his market through prospecting, cold calls and sales meetings.


“When Dan visited my market, it was the most fun I’ve actually had so far with GetintheLoop,” Emanuel said. “Dan is someone who’s experienced and knows the product backwards and forwards.”

Despite the solid field training Emanuel received, he was admittedly nervous during his first solo sales call, which was with Bobby's Liquidation Outlet in Thornhill, Ont.. He loved the sales aspect of being a personal trainer and was looking forward to connecting businesses with the GetintheLoop platform, but that didn’t stop a few butterflies from fluttering to the surface.

It turned out that Emanuel had the wings and was ready to fly,

“It ended up being a pretty easy sale. I had spoken with the owner briefly beforehand, but then I went in and I just spoke to him about the platform,” Emanuel said.

“Once I had that little experience of my own, I was pretty confident about what I was going to say and then the ball was rolling. It’s just been getting better and better.”

Emanuel has indeed progressed at a rapid rate since his franchise launched; he has signed up over 20 business partners so far. This success led him to recently take on another franchise in North York, an administrative division in Toronto.

“The decision to eventually take on multiple franchises was made when we first joined GetintheLoop,” Emanuel said. “My dad doesn’t look at something as a piece of the cake; he looks at it as a very big portion. We’re looking to expand into three, four or maybe even five different regions.”

Emanuel is shooting for the stars when it comes to his future GetintheLoop plans. To meet the needs of multiple markets, he plans to maintain the solid work ethic he has established.

As a GetintheLoop Local team member, Emanuel enjoys having the ability to customize his work schedule to operate at a high level of efficiency. Emanuel sometimes works outside traditional work hours, which allows him to still hit the gym for an afternoon workout.

“The keys to our success is not that we’re always thinking about GetintheLoop, but it’s always there.” Emanuel said. “We’re not just going to shut our brains off from work just because the clock struck five.”

Start your own journey with GetintheLoop Local by exploring a franchise opportunity in your market. Get in touch with our franchise team to start the conversation:

Shillington a believer in GetintheLoop and its founder

GetintheLoop Chief Marketing Officer Jason Mann (left) recently chatted with longtime GetintheLoop investor Cliff Shillington about why he has supported the platform over the years.

GetintheLoop Chief Marketing Officer Jason Mann (left) recently chatted with longtime GetintheLoop investor Cliff Shillington about why he has supported the platform over the years.

GetintheLoop CEO Matt Crowell made quite the first impression on Cliff Shillington. When Crowell was originally considering a career in the real estate industry, he sat down for a chat with Shillington, who had worked alongside Matt’s father at RE/MAX in Kelowna.

“I especially remember his tremendous sense of energy and enthusiasm,” Shillington said. “He seem focused on what he wanted to do, and after chatting with him I realized real estate isn’t what he wants to do; he’s got better plans.”

Crowell launched the GetintheLoop platform in 2011 as a way for golf courses to market open tee times to golfers. Shillington kept up-to-date on Crowell’s progress through conversations with his dad. During one of their chats, the topic veered toward GetintheLoop as a possible investment opportunity.

Shillington was admittedly hesitant; he had invested in tech companies in the late 90s and said the only return he got on his investment was “no money in my bank account”. He decided to take a meeting with Matt and credits it as one of the smartest business decisions he has ever made.

“I was really taken by Matt’s focus, excitement, enthusiasm and commitment that he could make this happen and make this grow,” Shillington said. “Interestingly enough, I’d seen these traits before with some people associated with RE/MAX where I just knew they would do it.

“As I sat there and listened to Matt, I got the sense that he was onto something. I swore to myself that I’d never invest in a tech company again, and here I am writing him a cheque for x number of dollars.”

Shillington has gone on to invest in GetintheLoop not once or twice, but four times. His contributions have supported GetintheLoop in becoming Canada’s leading mobile marketing platform. Today, local businesses from every industry imaginable use the software to market unique products, services and experiences to customers.

“Do I believe in what he’s doing? Absolutely. That’s what really allowed me to make a decision to support Matt,” Shillington said. “I’ve been with RE/MAX from early on, and similar to how RE/MAX revolutionized the real estate industry, I felt from the beginning that this platform would revolutionize the advertising media business.

“If you own a real estate company, you traditionally will spend your fair share on print media. It gets dropped on people’s doorsteps and no one’s reading it. People make a specific decision to download GetintheLoop and see what’s on it. Now, you’re reaching the consumers you want to get who are going to look at what's being offered and take advantage of it. GetintheLoop is way more affordable for small business owners than taking out an ad in print media.”

One of the most valuable assets Shillington has invested into GetintheLoop is his franchising expertise. He was the Vice President of International Business Development with RE/MAX from 2000-2005, helping expand the company’s international franchise footprint from 32 to 54 countries.

Needless to say, when Crowell first explored the idea of establishing a franchise component to GetintheLoop, Shillington was just the person to seek counsel from - even if Crowell didn’t realize it at the time.

“He said, ‘I’m hoping to find someone who knows something about franchising.’ I said, ‘You don’t know what I used to do, do you?’ When I told him about my experience at RE/MAX, he was just sitting there and couldn’t believe it,” Shillington said with a laugh. “I thought it was a great idea.”

Leading up to the inception of the franchise program GetintheLoop Local in 2018, Shillington and Crowell spent a lot of time brainstorming ways to move the franchise program from concept to reality. Shillington noted that he talked to Matt “more on a daily basis than my kids” as he related his RE/MAX franchise expansion experiences.

“When we’d go into an international region with RE/MAX, some people thought it was a hot air balloon company,“ Shillington said. “When you’ve got a new franchise coming into the market, the brand is not known and you have to spread awareness to the consumers and the ones who want to buy the franchise.”

This initial advice and ongoing support from Shillington has helped GetintheLoop Local gain the distinguished status of being Canada’s fastest growing franchise program. Shillington feels that GetintheLoop is “blowing the doors off any franchise that’s out there.”

“The success that GetintheLoop Local has enjoyed in a short period of time is because we’re offering things that no other franchise offers,” Shillington said. “It offers individuals the ability to buy a franchise with such a small capital investment. When you join GetintheLoop, you probably already own a phone because that’s how you got in touch with us and you likely own a car. The only other things you need are desire and enthusiasm to go out and do it.”

Shillington thinks GetintheLoop has a “tremendous” future in store. He said it will be important for the team to remain focused on its goals.

“Matt’s enthusiasm is what has got us to this point and his team has followed him with the same level of enthusiasm and desire,” Shillington said. “The team recognizes that we have to keep pushing the envelope. Can we do something better? Can we continue to create something that’s going to be what the consumer wants and what the businesses want?

“Knowing Matt, this innovation isn’t going to stop.”

Top 5 reasons that you should buy a franchise


The GetintheLoop Local program is rapidly gaining steam - it’s Canada’s fastest growing franchise - and now is a perfect opportunity for dedicated entrepreneurs to hop aboard the train. There are exciting opportunities for franchise owners looking to operate out of territories in major metropolitan cities or small- to mid-size markets.

GetintheLoop is the top-rated iOS and Android application of its kind in Canada that allows businesses to deliver real-time experiences and exclusive offers directly to the mobile phones of engaged consumers. Our talented GetintheLoop Local owners help connect local companies with this technology.

There are countless reasons why GetintheLoop Local franchise owners have fallen in love with their new career, but here are five common ones:

1) Start-up is easy peasy:

While Rome wasn’t built in a day, it won’t take long for your franchise to get up and running. After you’ve made the decision to become a franchisee, our experts will immerse you in the platform through Loop Academy and hold your hand for some introductory sales. We guarantee you’ll have made your first sale by the end of training.

We’re not looking to bog you down like some traditional franchise models. Our start-up fee is low as we’re looking to attract motivated individuals with big ideas, not big pocketbooks. You don’t need to purchase an office with expensive equipment or hire employees.

2) Each day brings the opportunity to discover local wonders

Everyone loves shopping local. The products are one-of-a-kind and the people behind the businesses always have a remarkable story to tell. Historically it has been difficult, however, for local businesses to afford much in the way of marketing.

As a GetintheLoop Local franchise owner, you’re helping to bring these businesses an affordable, but incredibly effective software that will put them on the map and drive local consumers to unique shopping experiences. This process will open your eyes to the incredible local gems out there; you’ll be like a treasure hunter.

3) You have the ability to customize your workday

The traditional workplace model of punching a clock and planting yourself at a cubicle all day is not conducive to great businesses. The adaptable workplace environment of GetintheLoop Local allows franchisees to create a schedule that will help them be most productive.

While all GetintheLoop owners work hard to deliver the platform to clients, they have the freedom to work from a mobile office or rearrange their schedule if an important family moment pops up. Each entrepreneur has their own unique process for getting the job done and we’re happy to embrace your creative process.

4) We’re here for you

If you’re like most of our franchisees, you’ll be eager to jump off the deep end once training has ended. If at any point you feel like you’re starting to sink, we’re here with a buoy. Whether a client stumps you with a tough question, you’re having an issue with the software or you aren’t sure how to execute your marketing campaign, we’ll provide an answer promptly.

Franchise owners are assigned a market development manager, local support manager and local marketing manager so the three core aspects of their business are supported by three people in the GetintheLoop staff who have those skill sets specifically.

5) We’ll show you the money

A steady income stream is important for any franchise owner. As we've grown to 35 markets, we've attracted regional and national clients. You'll earn passive revenue through our unique national account revenue sharing program.

Mobile marketing is a great medium to invest in and it’s not hard to sell clients on the many benefits. Traditional advertising in newspapers, phone books and radio stations is going the way of the dinosaur. By choosing a career in mobile marketing, you’re working in an industry where the sky’s the limit and the revenue potentials are through the roof.

Like what you read? Get in touch with our franchise development team and we’ll give you even more reasons to get excited!

State, Story, Strategy: one franchisee’s business principle that has driven his success


Dale Jacobs is one of GetintheLoop’s newest Local team members, having operated his franchise for a little over a month now. He initially heard about GetintheLoop when one of his friends posted an offer on Facebook and it piqued his interest, and before he knew it, he was on GetintheLoop’s website, learning more about local franchise opportunities.

For Dale, it was the fact that GetintheLoop was both digital and mobile that really got him excited. Having run his own successful business, Prairie Supply Co. for 10 years, he knew a good opportunity when he saw one, and at the time, there was nothing like GetintheLoop for local business owners in Dauphin.

“When I first saw GetintheLoop it sparked my interest as a business owner,” he said. “I was looking at it from that angle, knowing it was a tool that would be really useful in my own business. Then I started to think, well if I like this, and see the benefit of it to my business, it’s highly likely that other local businesses will too.”


Being an astute business owner, Dale knew there were lots of apps out there, so his initial due diligence was in making sure that this was a unique product, as well as a good fit for the Dauphin business community. And it was. “I believed in the program and what it could do to add value to local businesses here in Dauphin.” he says.

Dale believed that GetintheLoop checked all the boxes for a potential franchise opportunity. Not only were the costs of buying the franchise and the franchise rates affordable, but the success of the business was going to be relative to the effort that Dale put in - something that was extremely attractive to him. Dale started Prairie Supply Co. with just 2 boxes of shoes, and ten years later he has multiple locations and it’s grown into a steady business. So he was not afraid of a bit of hard work.

With the confidence to make the Dauphin GetintheLoop franchise a success, he signed the paperwork and dived in head-first joined by GetintheLoop team members Nick and Brennan for four days of intense training and launching Dale’s business.

Two days of classroom-style learning were followed by a couple of days of practical experience, hitting the streets - something Dale thrives at. “I learned so much in those few days! We were submerged into the Dauphin market so we quickly got a feel for each other, and for the market we were going into.” In fact, during this week Dale, with Nick and Brennan’s help signed up ten accounts while also creating a buzz in the market for future partnerships.

“You have to embrace it when you commit to something like this. It’s like jumping off a diving board - there’s no going back, and you have to give it 100%. As every business owner knows, that’s the key to success.”


One of the things that Dale was most impressed about with GetintheLoop was that all of the systems needed to run the business are already in place. While many new business owners have to “wing it” until they figure it out, it’s not the case with GetintheLoop. The processes are tried and tested.

Dale believes that one of the biggest factors in the success of the Dauphin GetintheLoop franchise—which has seen 29 businesses come on board in the first 5 weeks—is that it’s a local person just like them running it. “I like to spend time interacting with business owners and building relationships with them. When they see that we are all in this together locally, as a community, all striving for success, and I genuinely want to help the community—my community—succeed, they tend to be much more open to discussions. It’s about conversing. Not pitching.”

Dale runs his business with the same guiding principles that he runs his life. He says that while rules can be stretched or broken, principles are to live by, and his is “State-Story-Strategy”. He believes that the state you are in when you start your day is going to guide the story of your day - whether positive or negative. The strategy then is how you process that information and make your day what you want. If you work on yourself first you will go into your day with a positive head on your shoulders. He understands, however, that positivity isn’t something you can generate 100% of the time. “I know that it isn’t possible to turn negatives into positives every single day, therefore I allow myself one day a business week that can be considered a loss, but the other 4 business days in the week are mine to win. If you’re experiencing bad days more than that, you’ve got no one to blame but yourself. Life is what you make of it.”

GetintheLoop for Good


GetintheLoop was built to support local businesses, local entrepreneurs, and local communities. Recently, Sean, Nate, and Scott of GetintheLoop Fort McMurray showed how they used GetintheLoop for a good cause in their community.  

Wanting to re-boost brand awareness now that the app had been live in their community for seven months, the GetintheLoop Fort McMurray team decided to host a party for the community. What’s better than a party? A party for a great cause!

“Our mission was obviously to get downloads and new users, which we did, but our primary concern was throwing a great social event that would get the media buzzing across town.  We wanted people anxiously awaiting our next event, and draw some attention to our current partners.”

- Scott Germain of GetintheLoop Fort McMurray


Aiming to support their local SPCA, GetintheLoop Fort McMurray teamed up with a local radio station, 100.5 CRUZ FM to promote the event. Together they came up with the theme 80s Fitness Unleashed: Let’s Get ‘Fur’sical! With fun videos and social media posts leading up to the event, the Fort McMurray team made sure that their community knew about the event.

With entry by donation, party go-ers were able to redeem a free drink through the GetintheLoop app, which ensured that the guests were learning how to use the app, while having a great time and giving back to their local SPCA.


With support from the Fort McMurray Firefighters, The Mayor, and SNAP’D Woodbuffalo, the event was a huge success and got the town buzzing about GetintheLoop. The best part, GetintheLoop Fort McMurray raised $4,000 for the SPCA!

We salute our Fort McMurray franchise team for their commitment, passion, and support for their community and the local charities within it. The Fort McMurray franchisees showed how GetintheLoop can be used not only to benefit local businesses and consumers in town, but also charities and the community as a whole.

Why I Took The Leap


Taking the leap into entrepreneurship can be intimidating. We asked some of our franchisees to share why they decided to invest in a GetintheLoop franchise. All coming from different career backgrounds and different cities across Canada, it was clear that they all had an entrepreneurial spirit.

Check out what made some of our franchisees take the leap below:

Shauna Sereda - Saskatoon


I always wanted my own business, I don't have that corporate girl personality but I just hadn't found anything that really suited me. GetintheLoop turned into a great fit for many reasons... I looked at the business from a consumer's view and knew I would use it, and I did the same on the business side.  It had to be a product/service that I loved and believed in, and GetintheLoop brought that. It had a great concept and business model. I appreciated that it was affordable for all businesses, and it was a place where they could showcase their business without deep discounting. Affordability was the other key factor for me, I am a single parent so I didn't have a lot of extra money. There is no need for a bricks and mortar location and no inventory costs, which made the franchise very affordable for everyone. Consumers and businesses love the concept around GetintheLoop because it makes sense and it’s simple; great things don't have to be complicated.

Tim Hurley- Red Deer


There are many reasons why I jumped at the chance to buy this franchise, first was that it lit the entrepreneurial flame inside of me again. I had given up on the thought  If being my own boss for far too long, but when I heard about GetintheLoop I got excited fast. Being able to work for myself and help local businesses have a voice in a very competitive market is a win-win.

Chrissie and Clay Rozak - Airdrie


We purchased a GetintheLoop franchise for a number of reasons. One of the main reasons was personal and financial freedom.  We want to be able to walk our kids to and from school each and every day. We also want to set ourselves and our kids up to ensure financial stability in the future. It was also new and exciting.  We had both been in our careers for almost 20 years and it was time for a change. Finally, we truly believe in the app and the team’s vision.

Tyler Hope - Cochrane


When I originally thought about buying a franchise, I was frustrated with my current day job and Getintheloop provided a new opportunity to build a business where I wasn't tied to a daily grind.  A place where I could spend time with customers, a place where I could get back to enjoying what I do rather than going to work every day. Together with my wife, we have started out down the path of entrepreneurship, building our small business with the plan of continued growth.

Stacey Barber - North Okanagan

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I have always been interested in the Technology Industry and was ready for a change in my current position, making a  GetintheLoop Franchise a great fit for me. The thought of being my own boss as well as having a true work-life balance was what made me take the leap of faith.  The support from GetintheLoop Headquarters and training on the system was more than I could have expected and made the transition into being a business owner smooth.

Do you think you’re ready to take the leap into entrepreneurship? Get in touch with our Franchise Team and learn how you can bring GetintheLoop to your community.

Recurring Revenue Is a Big Win for GITL Franchise Owners


As a business owner, you know the work that can go into landing a first-time customer. There’s the initial outreach, emails back and forth, phone calls, meetings, paperwork and so-on. It can cost up to five times as much to attract a new customer than to keep an existing one. However, 44% of companies focus more of their marketing efforts on attracting new business, compared to only 18% that put more effort into customer retention, which doesn’t make sense! With customer retention comes recurring revenue - the portion of a company's revenue that is highly likely to continue month to month, or year to year.

Here are four reasons why recurring revenue is more beneficial:

  • A recurring revenue model creates a sales team (or business owner) who is naturally inclined to be more relational in their interactions with customers, rather than transactional. In transactional sales, the sales-person or business owner only thinks in terms of a one time sale, whereas, with relational selling, the owner or employees get to know their customers, understand their challenges, and know how they can make a difference. This type of relational selling not only keeps customers happy - and coming back - but it builds a better brand, and a better business reputation in the market.  

  • Monthly recurring revenue is a more predictable, stable business model than one based on stand-alone projects. Fluctuating project-based models mean future cash projection is less certain, which makes planning and budgeting, and even acquiring investment or loans for growth more tricky.

  • This model is highly scalable. Once the initial effort of winning the customer’s business has been successful, much less time and effort is needed to keep the customer, therefore you can invest in winning new customers in order to grow your business. To reiterate, new business must not come at the expense of losing your existing customers. Remember, it’s much more cost effective to keep your current customers than win new ones.

  • Eventually, you may decide that you want to sell your business, and its value is usually based on a calculation of revenue or profit. The multiplier for recurring revenue is more than a business that relies on a one time sale therefore it will be valued higher and will be worth more.  

Digital service based businesses like GetintheLoop operate on a monthly recurring revenue model. Think of the fixed monthly fee you might pay for a Squarespace website, or Hootsuite account. When a new customer comes on board with GetintheLoop, they pay by credit card, and this is charged every month, in advance until the customer cancels (which isn’t likely as they will be so wowed by GITL, the ROI, and the service they receive!)

The recurring revenue strategy also makes collecting revenue much easier - there are no invoices to be sent and no payments to chase. Say goodbye to awkward debt collection calls!

GetintheLoop isn’t a sell-it-and-forget-it service, however, it also doesn’t need to be “resold” each month because you will have worked hard to overcome the initial barriers that exist in all first time purchases of a new service. E.g. Can I trust this brand? Will I get a return on my investment? Once this has been proven to the customer, it’s much easier to make a second, third, and one hundredth sale to the same customer. It’s not guaranteed, because, well, nothing in life is ever guaranteed, but with much less effort than the initial sell, you’ll be receiving the recurring revenue on a regular basis in no time.

You Are Not Alone


Have you felt that pull from your cubicle, from the demands of your structured job?

Do you often wonder what it would be like to run your own business, where you decide your hours, you are the boss, and your rewards are a direct result of your effort and input?

You are not alone! Being a business-owner is a dream of many people. Did you know there are over 1.2 million business owners in Canada? Perhaps now is the time to join them.

Is it time to turn that dream into reality?

For some people, the idea comes first. A unique idea, product or concept that no one has brought to life yet. For others, it’s less about the product or the idea, and more just a deep-rooted desire to be one’s own boss. To have that flexibility of working as much as you want, when you want, whether it’s 2am or 2pm, in your home, a coffee shop, or at your kid’s soccer practice. Simply put, the Monday to Friday, 9-5 isn’t for everyone.

Many among us have this dream, but not everyone has the education or resources to make it happen. Sometimes, the perceived risk is just too much to get started.

Franchising can be a great path

For those who want to turn the dream into a reality, but don’t have a unique idea or product, purchasing a franchise of an already successful business is an ideal solution. Buying a franchise offers a less risky and less daunting entry into owning your own business. When you think of franchises in Canada, the ones that come to mind are probably Tim Horton’s, Subway, McDonalds etc. However, these are the big players, and will likely be out of the average person’s budget, so it’s advisable to start smaller.

Facts about franchising in Canada:

  • There are an estimated 1,300 franchise systems operating in Canada, with approximately 76,000 franchised outlets between them.  This averages to approximately 58 locations per franchise system.

  • Tim Horton’s is the largest franchise system in Canada with 3,665 stores

  • The average franchise system sells 4.4 new franchises a year

  • Getintheloop has sold 45 in the first 9 months.

Traditional franchises—those with physical locations—come with hefty price tags. While the average initial franchise fee in Canada is $25,000, the average total initial investment is much higher, averaging between $150,000 and $1,000,000. The purchase and renovation of real estate property is often the most expensive cost in opening a franchise.

So, without a large budget, what are the options for wanna-be franchise owners?

The digital world we live in now allows budding entrepreneurs to challenge the status quo. Digital innovation and disruption means that owning a digital franchise might soon be the norm. Forget the $150K - 1M+ set up fees and long-hours that come with a brick-and-mortar franchise—a GetintheLoop franchise is a ready-made business. For a low initial investment, and low franchise fees, you can purchase the exclusive rights to operate GetintheLoop in a defined geographical area.

A ready-made business, really?

Yes! There is no overhead, zero. No real estate investments to make, no expensive equipment to purchase, no labour to hire. You don’t need any special skills, experience or education to own a GetintheLoop franchise. You can own a digital business with zero technical know-how. What is important to make this franchise a success is passion, a desire for success, and an outgoing personality or natural way with people. You’ll be talking to people a lot! Oh, and of course a computer and access to the internet - which you probably already have!

It takes an element of risk to leave a steady job with a regular pay cheque for the unknown, and it certainly isn't for everyone. Which is exactly why a digital franchise works for the more risk-averse. That risk is greatly eliminated with a GetintheLoop franchise, we provide training, playbooks and support to help drive your success. Few small businesses make much money in their first year, if any at all. With GetintheLoop, you have the ability to become cash flow positive immediately and to recover your initial investment within a matter of months, not years.

GetintheLoop has had over 3000 applications for our franchise program. That’s 3000 individuals, families, couples or teams of friends who are feeling the same way as you. Except they took that first step towards living the dream. They are one step closer to making their dream a reality.

Isn’t it time you took that first step?

Contact our Franchise Team to learn about opportunities in your area.

Matt Crowell Featured On Above The Clouds Podcast


Recently our Founder and CEO, Matt Crowell, sat down with the team at Above The Cloud to discuss GetintheLoop and why we decided to franchise the GetintheLoop app. This episode starts back at the beginning, as Matt walks the team through the early stages of GetintheLoop and how it ended up being a SaaS franchise opportunity.

After sharing how he founded GetintheLoop, Matt explains how franchising GetintheLoop provides an opportunity  for people to enter the new digital economy. He also emphasizes that this franchise opportunity isn’t just for a “young techy”. In fact, some of our most successful franchisees are middle aged couples. Matt explains that ‘tech’ is about making things simple and that’s truly what GetintheLoop is all about. What’s most important is that our franchisees have business sense and are empathetic to their business partners. To learn more about who the ideal GetintheLoop franchisee is, click here.

Click below to listen to the full episode.

What Can Retailers Do To Keep Customers Coming Through Their Doors?


Local retailers are struggling as they have to compete not only with big-box stores that can offer lower prices, but also with online giants such as Amazon. The impact of the “Amazon effect” is very real, and businesses are having to think outside the box and be more creative when it comes to keeping existing customers, and encouraging more to start shopping locally.

There are a few things that retailers can do:

  1. Use brick-and-mortar locations to support online stores

  2. Understand what your core customers want and build a strategy around it

  3. Create an in-store experience that drives traffic and sales

  4. Offer customers a technology-driven experience  

To read the full article about what retailers can do to keep customers coming through their doors in this age of online shopping, click here.

Matt Crowell Featured on The Restless Podcast


Our Founder and CEO, Matt Crowell, sat down with Raffaello and Jonah of The Restless Podcast to discuss investors, mentorship, and the growth story of GetintheLoop.

Matt made it clear that the importance of teamwork is huge at GetintheLoop. Not just within the core HQ employees, but with franchisees, investors, and mentors as well.

When asked about pitching to investors, one of Matt’s biggest pieces of advice was to look for people who actually care about your company and your business. In addition, he recommended to ensure you’re the one controlling the narrative. Failing to do so can result in your businesses being controlled by a model that your investors came up with.

To hear the rest of Matt’s tips on pitching to investors and the importance of having mentors, listen to the rest of the podcast below.


Matt Crowell Featured on Franchise Canada Chats Podcast


GetintheLoop’s Founder and CEO, Matt Crowell, recently sat down with the Canadian Franchise Association to discuss taking the leap into franchising. You can tune in to the podcast episode here.

Taking the leap into entrepreneurship is scary, there’s no doubt about that! But, Matt made a great point during the podcast when he said, “people have a hard time jumping in today.”  Have you been considering becoming an entrepreneur? Do it. What are you waiting for?

With an already established brand, a training program, and a support system from corporate, investing in a franchise is a great way to enter the entrepreneurship world.


Matt wanted to make it clear though that just because you’re investing in a franchise, it doesn’t mean it will be easy. In fact, one of the biggest challenges has been finding the right people. When asked what the most important things were for GetintheLoop franchisees, Matt quickly answered, “attitude and hustle.” A common occurrence is that people underestimate the work it takes to get a franchise off the ground. Franchisees will come in and picture the end, and not realize that you need to put in hard work right from the beginning. It takes a lot of work, but Matt made sure to point out how rewarding it is. A GetintheLoop franchise is all about local entrepreneurs helping other local entrepreneurs succeed with their business. What could be better than that?

When asked what makes a good franchisor, Matt replied, “you need a team that cares a lot about the franchisee’s success. You have to care about the people that are investing in you.” In addition, Matt pointed out that being an entrepreneur is a very independent job. The difference with GetintheLoop is that your day is spent meeting people in the community and having conversations. In addition, when you invest in a GetintheLoop franchise, you join the GetintheLoop Wolfpack. Along with continuous support and friendship from the corporate team, GetintheLoop has created a support network for the franchisees. They have a place to share their wins, share their losses, and most importantly, have a space to share information and knowledge.

Being an entrepreneur can be scary, but it’s also the most rewarding career path. Want to listen to the rest of the podcast? Click here to tune in to episode three of the Franchise Canada Chats podcast.

Family Finds Success with GetintheLoop


Chrissie and Clay Rozak are like any other Albertan family. Hard working parents trying to juggle full-time jobs with raising children. Except this couple decided that their lives weren’t quite hectic enough already, and became the proud owners of Airdrie’s GetintheLoop Local franchise!

The decision to buy the franchise came about after a conversation Clay had with a good friend of his, another GetintheLoop franchise owner. After this initial conversation, he presented his idea for buying their local franchise to his wife. She just happened to be at a point in her own career where she wasn’t entirely happy and was contemplating making changes, so this opportunity was quite “serendipitous” as she put it, coming at just the right time for the family.

GetintheLoop just made business sense to the Rozaks. Why wouldn’t consumers want a free app that tells them about incredible offers and experiences in their area? Why wouldn’t a local business want to pay a small fee each month to reach the phones of thousands of people in their local area? And why wouldn’t a franchise owner want to take this chance at being their own boss. The franchise fee was very reasonable, there would be no overhead costs, and it would allow the husband and wife team to work when they wanted, as hard as they wanted. To Chrissie, it was “a trifecta of components that came together and made sense”.

In September 2018, Chrissie and Clay purchased the Airdrie GetintheLoop franchise. Chrissie, a self-starter, dived head-first into learning as much as she could about selling so that she was well-prepared for Loop University in November - an intensive training session at GetintheLoop’s Kelowna, BC headquarters that provides new franchise owners with everything they need to start running their business on day one.

"Loop U was like drinking from a fire hydrant,” explains Chrissie, “but in a good way! I honestly left feeling on top of the world, knowing I was going to be supported every step of the way.”

Loop U isn’t where the training and support ended. GetintheLoop’s market development team joined the Rozaks in Airdrie for 3 days of on-the-ground training where they blitzed the market creating awareness and demand through a proven process including meetings, follow-ups, networking and incentives. This was, says Chrissie, one of the most educational parts of the whole process, watching the experts sell GetintheLoop. ”If a business owner came up with an objection I would probably have just said ‘OK thank you very much for your time, goodbye’. Dan, however, was so engaging and was able to turn the conversation around. It was such a learning curve watching those guys, and pivotal in our success.”

It wasn’t soon after that Chrissie landed her first client. She remembers nervously meeting with the owners of 9-Round on a cold December day at their local coffee shop. “They fired the questions at me - ‘how long do I have to commit for?’ You don’t, it’s month to month. ‘What if we are too busy to write up the offers?’ We can help. ‘How much extra will that cost?’ Nothing, it’s all included! They said ‘Sign me up’. I am now addicted to selling and the thrill of a business saying yes.”

Chrissie accredits much of their early success to always being present, and really upping their social media game, following everyone they could possibly think of from their market, going to every event, every mix and mingle, every Chamber event. “Everything you can attend to get your name out there, do it, and start doing it right away. But you need to do it in an authentic way. Be you, be genuine. Don't cram your business down people’s throats. You’re there to help them succeed. If they succeed, you succeed.”

While the experience of being an entrepreneur thus far has been extremely rewarding for the Rozak’s, it hasn’t been without its challenges. They found the brand was relatively unknown in Alberta, so trying to sell a product that wasn’t already on people’s radar made the road ahead more interesting. However, this couple was driven to succeed and quickly found ways to navigate the challenges.

When asked what she would say to anyone thinking of purchasing a GetintheLoop local franchise she had some keen words of advice. “If you are a people person, you’re authentic, and you’re looking for a change in your life, then this is the opportunity for you. You’ll have great days, you’ll have crazy days, but in the end, it’s one hell of a ride and I couldn’t imagine not being on it.”

Chrissie and Clay closed their first 10 clients within 50 days. They have set themselves the goal of 100 clients by the end of 2019, and have even set their sights set on purchasing a new market!

GetintheLoop thrives in Fort McMurray, AB


Wanting something to call their own, three friends with entrepreneurial spirits saw an opportunity when GetintheLoop’s Fort McMurray franchise became available for purchase. Sean knew the brand from previously living in Kelowna and he saw how it had potential in his new home town of Fort Mac. When Nate headed to Kelowna for a wedding, Sean encouraged him to download the app and check it out, and Nate was instantly hooked, using the app to take his children to places in the city he hadn’t heard of, and at reduced rates!

The friends recognized that this was something that Fort McMurray was missing. With downtown businesses struggling, Sean says he saw how GetintheLoop could bridge a gap of awareness in the local market. “Essentially customers can, through the app, see inside a store that they wouldn't otherwise know about it.” Nate agreed, pointing out that downtown businesses in Fort Mac had been struggling lately, so by bringing in this new app, they are hoping to boost local business for the small guy.

Weighing up the risks and rewards, Sean, Nate and Scott knew that with GetintheLoop’s success in other markets, and their hard work ethic, they could make it just as successful in Fort McMurray. With no overheads needed, just sweat equity as Sean put, they could see that the potential rewards from this venture were unlimited.  

After attending Loop University in September, the trio headed back to Fort McMurray excited to hit the ground running, targeting their ‘wish-lists’ of businesses first. With GetintheLoop’s market development team on location, taking them door-to-door with tried and tested sales techniques, they had all the tools needed to succeed.

The fact that GetintheLoop was not yet a well-known brand name in Alberta proved to be no problem for Sean, Nate and Scott. They quickly discovered that they were natural salesmen, and by simply talking to businesses, educating them on changing consumer behaviours and smartphone usage, they were able to get businesses excited to part of something new, and something big.  

The first Fort McMurray sale of GetintheLoop happened almost immediately after the franchise agreement was signed, and was a joint effort between Sean, Nate, Scott, and the corporate office. Knowing that Kelowna’s Orchard Park Mall was on the app, the team approached Peter Pond Mall, a two level centre with over 70 retailers located in the central business district. Scott explains how their efforts combined with a little help from corporate office landed them this big fish. “The owners of that mall also own the mall in Kelowna, so they actually got in touch with the corporate office and signed onto the platform for a year. Having Peter Pond on the app from day one provided the reassurance to other businesses that we were legitimate, and we were going to be able to attract lots of app downloads right off the bat with a host of neat offers from the mall.”

It’s only took a couple of weeks after Loop U for more sales to come rolling in, and after that, momentum continued to build. Expertly juggling big pushes for new businesses with social media blitzes to drive more app downloads, it didn’t take the team long to find their rhythm. “Businesses are now approaching us, and consumers are downloading the app” reveals Sean. “We’ve built our own little ecosystem up here, our own mobile community! It only took 4 months to get 50 businesses on board which blew our targets out of the water!”

While sales came easily to these gents, they found the servicing-side of the businesses to be the more challenging aspect. Maintaining relevant offers on the site at all times is critical to keep consumers using the app, and this is where the corporate office support was invaluable for Sean, Nate and Scott with help on everything from creating offers, to best practices on social media. Rising to the challenge, the team learned all they needed to know, and have found themselves settled into an easy routine of scheduling calls with customers, testing different offers on the platform, and finding what works for each business.

For this team, their goal is for GetintheLoop to be the number one source for information in Fort Mac, the app everyone turns to for any information on what’s going on in Fort Mac, and they are well on their way there!

Want to read more about the Fort McMurray team? Download the free case study here.

Why You Should Buy a Franchise


Still considering taking the plunge and buying a GetintheLoop franchise? We get it, it’s a big decision!  

Chrissie Rozak and her husband, Clay, bought a franchise in Airdrie, Alberta. We sat down with Chrissie and asked how she knew that GetintheLoop was the right decision for her family.

In case you need more reasons to get in touch with our franchise team, we’ve put together a list of six reasons why entrepreneurs across Canada have purchased a GetintheLoop franchise.  

Affordable entry: Our pricing is meant to attract the best and brightest not the wealthiest. You don't need a premise, employees, expensive equipment, inventory or a silly looking uniform to own a successful Local Franchise.

Easy to get started: We provide you with training, go-to-market collateral, a leading edge technology platform, and on-the-ground training and support. We even help you make your first few sales.

Reduced risk: We've been doing this and winning awards for over five years. We will teach you everything that has brought us success. Start your mobile marketing business on the right foot by using our proprietary platform used by thousands of businesses.

Flexibility: Break out of the cubicle and enjoy operating your own business from wherever you want on your phone or laptop. Whether that means more time at the lake or more time with the kids, GetintheLoop Local offers you a lifestyle and flexibility that a job and most other franchises can’t.

Passive revenue: As we've grown to 35 markets we've attracted regional and national clients. You'll earn passive revenue through our unique national account revenue sharing program.

Leading edge community: When you join GetintheLoop as a Local Franchise partner you join a uniquely entrepreneurial group of marketing leaders. Benefit from continuous learning, collaboration and connections of a dynamic, growing group.

We expect you will have questions. Our Franchise Team is here to answer them. Click here to get in touch with them right away.

Canada's Fastest Growing Franchise


Statistically, Canadian franchise companies sell an average of four franchises in a year.

In July of 2018, we announced the GetintheLoop franchising opportunity. By September of 2018, we sold ten franchises. By November? Thirteen. We started 2019 with five new franchisees joining the GetintheLoop family in January. How did we sell 18 franchises in the span of six months?

We've said it before, but we’ll say it again for the people in the back… we’re not your typical franchise!

In fact, we’re Canada’s first ever SaaS digital franchise. What does this mean for you?

  1. You don’t need a bricks and mortar location. To start your business, all you need is a mobile phone, a laptop, and a go-getter personality.

  2. A more affordable franchise fee. Culture is a huge part of what makes GetintheLoop successful, so we made our franchise fee affordable to ensure no one was deterred.

  3. Control your income. Work harder, sell more businesses, generate more revenue. It’s a simple equation and it’s entirely within your control.   

Want to learn more about what the ideal GetintheLoop franchisee looks like? Read our post about it here.

Why else are people across the country purchasing a GetintheLoop franchise? They believe in our purpose. In an age where small to medium sized businesses get lost in the digital space due to algorithms on social networks and large advertising budgets going to Silicon Valley companies, it’s easy to feel silenced. GetintheLoop gives a voice to local businesses. GetintheLoop truly is a company run by locals, supporting local businesses, and benefiting the local residents.

Do you want to learn more about being a part of Canada’s fastest growing franchise? Get in touch with our franchise team here and find out how you can bring GetintheLoop to your hometown.

The Ideal Franchisee

The most common question that prospective franchise owners ask us is “what does the ideal franchisee look like?”

It’s a great question. GetintheLoop franchises are different than typical franchises. We don’t require specific job experiences or education. Our franchisees come from many different professional backgrounds. And we made our franchise fee affordable to ensure no one was deterred.

However, there are a few traits that make our franchisees successful.

  1. Connected in the local community

  2. Willing to approach business owners

  3. Ready to work hard

  4. Passionate about entrepreneurship

The ideal GetintheLoop franchisee is well connected within their community and willing to get out there and start conversations. GetintheLoop was built to connect local consumers to businesses around them. The better you know your community, the faster your message will spread. The higher your comfort level in approaching local business owners, the more sales you will make. Both of these traits will directly impact your ability to get businesses on the app.

In addition, it’s incredibly important that prospective franchisees are ready to work hard. While this may seem like common sense, when you purchase a GetintheLoop franchise, you are becoming a business owner. We’re here to support you, but the success of your franchise truly is dependant on your work ethic and willingness to hustle.

Above all else, a GetintheLoop franchisee needs to be passionate about entrepreneurship and truly care about connecting local businesses with local consumers. This is at the core of what GetintheLoop is, and it’s important to us that our franchisees truly feel that GetintheLoop will benefit their community.

Are you ready to bring GetintheLoop to your community?

Local Businesses Need a Voice


At a very young age, I knew I wanted to be a business owner.  I was attracted to the ability to earn lots of money and be in control... be my own boss you could say.

I started like many entrepreneurs, by opening up a lemonade stand, and then moved onto shovelling driveways, mowing lawns, and then at age 19 I started to run my own hockey camps.  I quickly learned that running a business is challenging; it is stressful but it’s also rewarding.

One of my first “career” roles was at the Business Development Bank of Canada. At BDC they focus on lending solutions and consulting for small business across Canada.  It took me about 8 minutes into the role to know that working at a government bank was not for me, but the opportunity to help small business owners and get under the hood of so many companies and industries was necessary if I wanted to succeed on my own in the future. I was excited about that!

During my 11 months at BDC, I would study businesses financial statements, their margins, the traits that made successful business owners, and I worked to deeply understand their challenges.  One thing that I kept focusing on, and was drawn to was the businesses’ need to attract customers. Every business needs to operate efficiently, you need great products, fantastic service, and you need to have a margin; but none of this matters if you can’t find ways to attract new and repeat customers.

The big problem and opportunity that has been created by mobile phones and the digital world we live in today is that small to medium-sized businesses have lost their local voice.  For as long as anyone can remember you got the word out about your business through word of mouth, your local newspaper, or if you were able to afford it, you could put your ads on the radio… and for decades, this worked.  

Insert: Disruption in the local advertising landscape.

In a matter of years, everything changed. Word of mouth went digital and now takes place on social networks and through digital communication like text, and video. Advertisers however, are charging a premium for traditional services. Consumers no longer open their local paper, turn on their local radio station for music or tune in to their favourite local show. We now follow our news through our phones online (I use twitter) and we listen to Spotify or iTunes for our music. Our favourite personalities or hosts are no longer local, but global through podcasts and digital streams like youtube. I am stating the obvious, but where does that leave the local businesses that need a voice.

It leaves local businesses looking for an affordable channel to connect and interact with their future customers.  

When I first started GetintheLoop, or at the time “The Golf Loop”, it was a first step in trying to solve for this conundrum local businesses have been left with. From very early on we worked with golf courses to help them attract new customers through text messages and e-mails, helping create a meaningful and immediate connection to a new local customer base.  After two years of learning and listening to businesses in a variety of industries having that same challenge, I decided this would become our mission and vision for GetintheLoop, to create a platform and community that gives small business their voice back and we have been building ever since!

We have worked with over one thousand businesses on their local marketing strategy and continued to evolve and adjust based on their feedback.  The GetintheLoop platform was built to help a business tell their story, build their brand, highlight their products and services while using offers, unique experience and events to solve the biggest problem in business – customer attraction!

We grew to a team of over 30 strong and have heard from many of our customers the difference we have made in helping start their business, grow their business or in some cases, help save their business.  The biggest challenge we have faced? How do we bring GetintheLoop across North America, and one day the world, as quickly as we can because we know it is needed!

Insert: Disruptive digital franchise

GetintheLoop Local: A franchise opportunity we created to empower entrepreneurs in each community to own their own business by helping give a local voice BACK to small and medium sized business across the country.

Small business is at the core of our economy and makes up over 70% of all employment in Canada.  It is up to all of us to continue to support our business community by spending with local retailers, avoiding that big amazon order, and spreading the word about all the great businesses and business owners in your area.  It's not just important, it’s imperative. I encourage everyone to focus on ways to spend their money at local businesses and we will do our part by growing as fast as we possibly can to soon give businesses a local voice in every community across North America.

Positivity – It’s Powerful


Happy New Year!  I hope you have taken some time to recharge, get focused and gear up for an exciting 2019.

I spent a lot of time over the holidays reflecting on the past few years both in my professional and personal life. I find it valuable to reflect on the past year's successes but also changes. Change brings opportunity; reflecting on what your biggest asset is when it comes to change can help position you better for those opportunities.

I didn’t have to look too far to realize that my strengths are positivity and optimism. I genuinely believe the best will happen, always. That’s not to say that everything I do turns out positive, but my approach, the energy I put in, the outcome I visualize is always positive and I don’t see why anyone wouldn’t want to be thinking the same way!

I wanted to start 2019 by writing about all of the opportunities we have in front of us and our reasons to be positive. I challenge you to take this approach with you to see what you can achieve in 2019.

So, here goes:

People are important

One of the biggest changes I have made in the last year has been a dedicated focus on surrounding myself with positive, optimistic individuals. Life comes at you fast, there are ups and downs, and the last thing you need is to be associating with anyone who hinders your ability to believe in the best. Focus on removing negative individuals from your life and make room to meet and spend time with the positive people in your life. This has been one of the biggest differences in my energy, and focus. I spend my time learning and growing with people who think like me, and less time with negative energy vampires in my life.


Every interaction counts

They say that 93% of your communication is non-verbal. It’s all about your energy, your body language, your tone, and how you carry yourself. I challenge everyone to make a conscious effort to engage, say hello, and give a high-five or thumbs-up. The more energy and radiating positivity you can bring to each interaction you have, the more you will have the same energy returned. Make time to say hello and become that energy everyone is looking for, you won't believe the difference it makes in your own mood and outlook!

Social Media

As much as Social Media is the future, it should also start to become a part of your past. I am not suggesting that you completely unplug from social media, but I plan to continue to focus more on opportunities to unplug, disengage, and bring balance.

Your interactions and the people you associate with shape your social media experience much the same as in person. Un-follow those negative people on your Facebook, and delete friends that constantly post about negative news. Create your own social media experience following positive friends and inspirational leaders, who you relate too, and use it as an opportunity to learn.

I use social media as a tool to educate myself by following industry leaders and other profiles that I relate to. Take back control of the time you spend on social media and the people you follow.  I am POSITIVE you can turn your social media time into a desirable feed of uplifting and forward-thinking interactions, but this is only done by removing the negative interactions.

Surround yourself with positivity. These are just a few of the pieces I have on display in my house… there’s more!

Surround yourself with positivity. These are just a few of the pieces I have on display in my house… there’s more!

Enjoy the journey

This was one of my biggest weaknesses from age 16 – 30.  Like so many others, I have been in the rat race we call striving to succeed. I left junior hockey early because I needed to start university. I left university early because I needed to play pro-hockey. I left pro-hockey early so I could start a career, and then I did nothing but focus every minute of every day on GetintheLoop and its success. I have been driven by the “what’s next” for over half of my life.

It was about 18 months ago when I looked back and realized how much I've actually enjoyed being “in the grind.” I have been in control and living out my dream every day, but never stopped to notice it. I was always looking for the next milestone, the next achievement.  

I am sort of a millennial, but only older. Today, I see so many people striving for more, to earn more, get that next title, that next date, that next car, or the bigger house.  This is all good in my opinion as we need goals, and I celebrate bigger and better. The problem? We feel like we need to get to the next level because where we are at, is not good enough. WRONG.  Each and every step of life is a gift and we need to focus on enjoying every day and every step, as you will never be in this place again.  

Embrace that even the hardest challenges are opportunities to learn, to improve and all of a sudden they are seen as positive steps on your journey. With the right attitude, a lot of hard work and a bit of luck you're going to end up where you want to be but make sure you take time to appreciate where you are today.

Believe and think positively

You have to believe great things are ahead. First of all, why wouldn’t you? What’s better than waking up every day with the belief that today will be a great day.  Almost all of the exciting or positive things that have happened to me in my life came out of nowhere. The path once complete seemed obvious but the whole time I was going down the road I didn’t know exactly how it would happen, I just believed, stayed positive and worked hard. Your next big win, goal, or achievement could be so close, you have to believe it will happen and staying positive will be a key to getting there.

Like with anything in life, to be good at it you have to work at it. Turning your attitude and your approach to a positive one is no different. Take time to focus on it, surround yourself with people, signs, sayings and whatever else it takes for you to replicate and emulate a positive attitude day-in and day-out.  It’s amazing what the power of positive people can bring. Join the movement of positivity, hustle, and growth that I plan to focus on as we head into 2019. Here is to another fantastic year!