Why partnering on a GetintheLoop franchise might be a great idea for you

While GetintheLoop Local attracts many talented solo entrepreneurs, some entrepreneurs have decided to take part in this exciting journey with a partner at their side, teaming up with family or friends to connect businesses to Canada’s leading mobile offers platform.

GetintheLoop recently sat down with three of our diverse groups of local owners, who talked about their experiences and shared their tips for working together effectively.

Iftekhar Ahmed & Caitlin MacLachlan: Joining Hands in Franchising

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Married couple Iftekhar Ahmed and Caitlin MacLachlan fell in love with the idea of becoming GetintheLoop Local owners together. They started their journey as local owners in the Halifax, NS, market in April of 2019.

The couple was looking for a professional venture they could call their own and GetintheLoop Local checked off all the boxes. After several years of being employed by one company, Ahmed was looking to spend his spare time making his own business successful. MacLachlan had spent a couple years at home with the kids and was looking for a flexible business opportunity she could run with.

“Even if the business was only in one person’s name, as a couple you kind of do things together,” MacLachlan said. “Even if he was the one doing most of the work for the business, I’d want to provide my input as a life partner, not just a business partner.”

A key to the couple’s success has been playing to each other’s strengths. Since Ahmed has a sales background, he mainly meets with businesses and explains the benefits of joining GetintheLoop. MacLachlan provides customer service to their business partners. She loves tackling creative projects, from creating social media content to crafting offers for business partners.

“We work pretty well together,” MacLachlan said. “I know that husbands and wives working together can not go well, but so far it’s actually been pretty successful. 

“I think we appreciate that sometimes we see things from different angles and we definitely have different opinions once in a while. We both respect and value each other’s opinions enough that even when we disagree, we see the value in what the other person is saying and we see where they’re coming from -- we just happen to disagree or decide to take a different path.”


Nate Ouellette (left) & Sean Robertson: Franchising With the Help of a Friend

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Nate Ouellette and Sean Robertson were friends for several years before they pursued a GetintheLoop Local franchise. The friends have been local owners in Fort McMurray, AB, since September of 2018.

They have effectively utilized a buddy system to keep their operation running smoothly. The friends work different shifts, which provides them with increased flexibility. They each bring unique skills to the table: Robertson focuses on the back-end of business operations while Ouellette thrives at the technical aspects.

“We compliment each other well, which is why it made sense for us to partner up,” Robertson said. “There’s definitely been some peaks and valleys, but when one of us is feeling low, the other one can pick them up.”

The friends have enjoyed their GetintheLoop Local journey and appreciate that they’ve been able to experience it together.

“It has been cool to have success and share it with someone you know,” Robertson said. “It’s been a lot of fun.”

One of the keys to Robertson and Ouellette finding success as joint business operators is that they spent time evaluating who they’d be working alongside before deciding to take the leap. 

“You need to take an honest look at what your strengths and weaknesses are and try to find someone who compliments them,” Robertson said. “Make sure you have a great and open relationship so you are both entering the business with the same mindset.”



Adam (left), David (right) and Susan Emanuel (not pictured) - All-in-the-Family Franchising 

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David Emanuel became intrigued by GetintheLoop Local late in 2018, but was only interested in pursuing the franchise opportunity if his son, Adam, would come on as a partner. Though Adam was content with his current position at the time, he decided to take the leap so that he could work alongside his father. 

The Emanuels are local owners in Vaughan and North York, ON. Adam handles a lot of the day-to-day tasks such as reaching out to prospective business partners and providing customer service. He receives support from his father on larger partnerships and event planning. Adam’s mother, Susan, helps by making cold calls, doing customer drop-ins and providing overall support. 

Adam said the key to the family’s success has been “understanding their strengths and prioritizing their tasks accordingly.” He noted that the experience has helped him forge a stronger bond with his father, in particular. 

“It’s been a pretty cool relationship builder between me and my dad… learning how to be a businessman through my dad and learning how to do sales through my dad and directing any questions I have to him. 

“It’s been a really cool way to reintroduce myself to my dad because he’s always been like the father figure: getting me in trouble or punishing me right through high school. Now that I’m sort of his business partner, it’s a whole different outlook on who he is. It’s a different relationship and I’m really liking it a lot, that’s for sure.”


If you’ve been looking for a low-cost, high potential digital franchise opportunity, look no further than GetintheLoop Local. Get in touch with our franchise team to start the conversation.






GetintheLoop audience grows through RBC Ventures collaboration

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GetintheLoop is proud to announce that we’re collaborating with RBC Ventures to bring offers and experiences from local businesses to users of Rocketman, an RBC Venture

This collaboration will enable more Canadians to see and use local offers from coast to coast, powered by GetintheLoop’s Offers Platform.

Over 50 GetintheLoop Local owners are helping to empower businesses to reach more local consumers by helping them market offers directly to their customers’ smartphones.

Click here to read more.

For local owner Dodie Deets, business is personal

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Dodie Deets has enjoyed shedding a spotlight on Moose Jaw’s business scene as a GetintheLoop local owner. 

Local team members like Dodie connect businesses to GetintheLoop, Canada’s leading mobile offers platform, but also have the opportunity to profile these businesses through Partner Spotlight features

Dodie has made it her mission to personally sit down with as many business partners as possible to learn their story; she has completed more than ten profiles so far and has no plans to slow down.

“I sat down with my first business partner the other day for a profile and the conversation was probably two hours long because we got off topic -- I don’t know how many times,” Dodie said with a laugh. 

“Prior to beginning the Partner Spotlight process, I asked another local team member what type of feedback she had received. She had emailed her questions out to partners and only heard back from a couple of them. I felt it would be more personable if I sat down with my partners; it’s all about building relationships.”

Dodie’s personal connection philosophy has certainly resonated with local business owners in Moose Jaw and helped her enjoy tremendous success since she started her GetintheLoop Local journey in June of 2019. She has signed on 19 partners so far in a wide-range of areas: restaurants, spas, night clubs, department stores, car dealerships and more.

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“I used to work at a radio station in the sales department, and I noticed there were people who would introduce themselves to clients and never follow up,” Dodie said. “Following up is a key I swear by. 

“Another important thing for me is to do one more sales call before I go home; I call them drive bys. I could be driving by a business that I never thought of and I say “one more, just this one more.” I have a goal and I just aim for it every day.”

Prior to joining GetintheLoop, Dodie was a corporate employee with a direct sales company and worked a lot with home-based businesses. She focused on building teams, finding prospects and turning them into customers, and training/developing top leaders and sales-minded individuals. After the company’s Canadian office was closed down in January, Dodie began exploring other opportunities and came across GetintheLoop Local on a cold winter day. 

She thought it would be a great opportunity to become her own boss and continue working with businesses to help them achieve success. She chatted with business owners in Moose Jaw and determined there was a definite interest in GetintheLoop. She also talked with other GetintheLoop team members about their experiences. This process gave her confidence about pursuing the franchise opportunity.

As someone who has travelled throughout Canada for work, Dodie was also sold on GetintheLoop on a personal level.

“When I would travel, I would be like, ‘where’s the gym I can go to? Where should I eat? Where should I stay? What’s going on in the community?’ ” Dodie said. “I’d be there for four or five days and I don’t like sitting still; I want to go and experience the area.”

Dodie feels that the training she received through Loop University helped her begin her franchise experience on the right foot. She said that Brennan Reidy, her Market Development Manager, did a great job of relaying a large amount of information in a way that made sense. She loved having support in signing up her first two business partners: The Crushed Can and Cask 82.

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Since her training ended, Dodie has hit the ground running. She enjoys having the ability to structure her workday and connect businesses in Moose Jaw with a platform that allows them to compete in today’s digital marketplace.

“I think you have to have the confidence to go out there and sell yourself,” Dodie said. “There are so many ways to market yourself out there right now; Facebook has such a broad audience and radio is hit-and-miss because there are so many different stations.

“People love being on their cell phones. With GetintheLoop, all of these businesses are in one place and you don’t need to download four or five different apps. We know a lot of people are shopping online, so why not deliver offers right to their fingertips? I love to keep things local.”

Start your own journey with GetintheLoop Local by exploring a franchise opportunity in your market. Explore the top five reasons that you should buy a franchise and get in touch with our franchise team to start the conversation.

Why those looking for a career change may find their answer in owning a digital franchise like GetintheLoop Local

When you’re looking for that perfect job, it seems the search is always on. One survey has found that an average person will change jobs 12 times during his or her career. And if someone isn’t changing jobs at the moment, you can bet they’re thinking about it. TopResume.com notes that more than half of people who are currently employed are considering a new job.

Many dissatisfied employees share a similar thought process: “my ideal job is out there and I just have to keep looking.” There is, realistically, a great fit out there for every employee, but the problem is that many of us are looking for our dream jobs in the wrong places. 

If you’re still searching for the perfect job, now is the time to explore the idea of purchasing a digital franchise. 

Digital franchising is considered to be the new frontier of franchising. This model gives franchise owners access to a company’s digital technology and the ability to market this platform in their marketplace. The platform being marketed is usually aimed at helping businesses increase their efficiency in areas such as marketing, scheduling or keeping inventory.

The digital franchise system could be a breath of fresh air for any job seeker who is tired of jumping from job to job in search of a fit. 

The problem with traditional jobs

As the numbers showcase, people are dissatisfied with their current jobs and are seeking new opportunities at every turn. It’s worth examining why the traditional job model has failed so many people. 

A key reason is the structure of a typical job. A company with a job opening is looking to hire an employee that will fulfill the specific requirements of that position. The requirements of the  employee being hired, therefore, are not exactly top of mind.

While job seekers will apply for positions in areas that interest them, employers still have considerable control over their work lives by determining:

  • The amount of money they earn

  • How many hours they work

  • What location they work from

  • What their day-to-day priorities are

  • How they should structure their work day

In the end, you are applying for a position that was created for the company, not for you.

The traditional franchise or entrepreneurship model provides more freedom, with some limitations

It makes sense that employees who aren’t content with the jobs on the market would look to take control of their own work life.

Entrepreneurship provides the greatest opportunity for people to become their own bosses. When you launch a business, you have created your a position for yourself and can structure your workday. You have the freedom to hire employees to help drive your vision forward.

Unfortunately, launching a business is not always an easy feat. You need to have a unique idea for a product or service that will meet the needs in your market. A new business also requires a large amount of start-up money. Once your open your business, it can take years of non-stop work before you earn a profit.

Becoming the owner of a traditional franchise in your market - such as a restaurant, gym or salon -- is another way to become your own boss. Some of the risk factors associated with entrepreneurship are removed because you’ll be associated with a franchise brand that is likely well-known.

One of the setbacks is that there are some high costs associated with traditional franchises, from franchise fees to the cost of constructing your building to hiring employees. While you are the boss of your franchise, your day-to-day work life is still structured in the sense that your hours of operation will have to be consistent with other franchises.

A digital franchise is the ultimate solution

The digital franchise experience provides the best of both worlds when it comes to entrepreneurship and the traditional franchise model.

As a digital franchisee, you can approach your business venture with confidence based on the knowledge that you’re working in the digital industry. Society is riding a digital wave; there are more than four billion internet users worldwide and today’s consumers are always connected through their mobile devices.

Businesses are looking to reach customers on the mobile devices they spend so much time on. Mobile advertising, in particular, is skyrocketing and is expected to continue experiencing the greatest growth across all digital platforms. 

The way a digital franchise is structured is very appealing. Since the franchise model is mobile by nature, you’re not tied down by some of the restrictions of a traditional franchise model: you won’t need to purchase retail space for your franchise, buy expensive equipment or hire employees. 

As a digital franchisee, you have the freedom to customize your work schedule to help you achieve success. Everyone has their own creative process for getting the job done. Instead of following the typical 9-to-5 model, it might work better for you to start work a bit earlier or get some work done in the evening. 

Becoming the owner of a digital franchise is a great opportunity for you to make an impact in your community. You will be helping to connect local businesses to a new digital technology that will make a positive impact on their bottom line.

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GetintheLoop Local could be the perfect digital franchise opportunity for you

GetintheLoop launched its franchise program -- GetintheLoop Local -- in early 2018. Our franchise owners connect businesses in different Canadian markets to our leading mobile offers platform.

GetintheLoop Local is Canada’s fastest growing franchise and there are exciting opportunities for franchise owners looking to operate out of territories in major metropolitan cities or small- to mid-size markets.

Learn more about the benefits of GetintheLoop Local:
https://getinthelooplocal.com/blog/2019/6/5/top-5-reasons-that-you-should-buy-a-franchise

GetintheLoop Local introduces in-house financing

GetintheLoop CEO Matt Crowell (right) with former Canadian Western Bank CEO Larry Pollock, who helped developed the in-house financing program for GetintheLoop Local.

GetintheLoop CEO Matt Crowell (right) with former Canadian Western Bank CEO Larry Pollock, who helped developed the in-house financing program for GetintheLoop Local.

July 8, 2019
For Immediate Release

Canada’s fastest growing franchise, GetintheLoop Local, has introduced an in-house financing program to relieve the major barrier facing some entrepreneurs.

GetintheLoop Local franchise owners connect businesses with GetintheLoop, Canada’s leading mobile offers platform. Since the franchise program was launched 10 months ago, GetintheLoop Local has looked to attract motivated individuals with big ideas, not big pocketbooks, and in-house financing reaffirms this philosophy.

“Our mission is to help small businesses succeed and create opportunities for entrepreneurs everywhere,” said GetintheLoop CEO Matt Crowell. “We understand that great entrepreneurs don’t always have access to the funds required to become a franchisee, which is why we’re focused on people, not the ability to pay.”

GetintheLoop received valuable input on its in-house financing program from former Canadian Western Bank CEO Larry Pollock, who has worked alongside VP of Finance Peter Geh from the beginning of the process. Pollock is an investor in GetintheLoop and also serves in an advisory role.

“It has been rewarding to work on the launch of an in-house financing program for GetintheLoop Local,” Pollock said. “We strongly considered the needs of entrepreneurs throughout this process and have created a system that gives them greater financial freedom as they pursue this amazing opportunity.”

Pollock, who joined the CWB in 1990, retired in 2013 with the distinction of being the longest-serving CEO in Canadian banking history. Under his leadership, CWB’s market capitalization grew from $16 million to $2.3 billion and its assets increased to $17 billion by the time of his retirement.

“Having someone like Larry Pollock support our team is clearly a huge advantage to a young company like GetintheLoop,” Crowell said. “We’re excited to work with him on managing the rapid growth of our company.”

GetintheLoop Local’s in-house financing is available as of July 1. There has never been a greater opportunity for interested entrepreneurs who have been held back by financial concerns to take the leap.

“While we expect 90 per cent of our franchisees to find their own means for capital, having this option is exciting for so many great entrepreneurs that would be a perfect fit for GetintheLoop but are in a position where they can’t afford to jump at the opportunity,” said VP of Franchise Operations Nick Fane.

About GetintheLoop Local

The first ever SaaS digital franchise gives entrepreneurs across Canada the opportunity to operate their own turnkey mobile marketing franchise. Local team members connect businesses in their communities to the GetintheLoop platform and provide ongoing support to help these businesses achieve their goals.

To learn more about GetintheLoop Local, visit https://getinthelooplocal.com.

The Best Part of my GetintheLoop Local Franchisee Experience

There are many reasons that our GetintheLoop Local team members have fallen in love with their new franchise, such as the ability to connect with local businesses in their communities; customize their work schedules to achieves success; be part of a growing and dynamic team; and help deliver Canada’s leading mobile marketing platform.

We chatted with some of our franchisees and asked them about the X factor that has made their GetintheLoop Local experience stand out.

Chrissie Rozak (Airdrie & Okotoks Alberta): Lighting the entrepreneurial flame

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“The experience has been nothing like what I expected, in a good way. It’s really ignited a fire and a passion and a fuel for entrepreneurship that I never knew existed.

“In that respect, I’m so thrilled that my husband and I took this leap and took this chance because I am addicted to selling: the thrill of getting a business to say ‘yes’. When you walk into a room and say ‘I’m Chrissie from GetintheLoop’ and they say ‘We know who you are.’

“It’s insane..  it’s literally insane. It’s such a rush and such a thrilling feeling.”

Adam Emanuel (Vaughan & North York, Ontario): Being embraced by the GetintheLoop family

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“I’ve never been a franchisee or really part of a big company before. I never really expected Matt Crowell (GetintheLoop CEO) to be so welcoming and actually engaging with people that are, technically speaking, so far below him in the food chain. 

“Just the mere fact that GetintheLoop as a head office and Matty -- the way you guys work as a cohesive unit as opposed to a food chain is really awesome to us and really makes us feel welcome.

“The person that I’ve contacted the most has been Chrissie Rozak (GetintheLoop Local franchisee in Airdrie, Alberta). I’ve had a few conversations back and forth, bouncing ideas off each other and just letting each other know either what apps we’re using or programs we’re using to make our social media. I’ve never spoken to her with my voice before, but I feel like I have an actual relationship with her… that she’s my friend.”

Kelsi Barclay (Calgary, Alberta): Discovering local treasures and putting them on the map

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“You pick an area and you’re just going door to door to door. It has been astonishing to me that I have lived in this city for almost seven years and there is so much that I have not seen. 

“I’ll pick an area because I’m like, ‘oh, there's a really cool shop in that area that I’ve been to’, but then I spend an hour going door to door and I’m just astounded by how many incredible business owners there are in this city. Each one of them is unique and each one of them has a different story and a reason why they started what they did. Sitting down and talking to these people has been such a blessing to me.

“You just don’t realize what’s in your own backyard until you start to look for it. I don’t expect every person in the city to make the time or even have the time if they wanted to go door to door to door in a community.

“The fact that I’m able to do that legwork and put all that information into a convenient place for Calgarians to see makes me feel excited to get up every day.”

Dale Jacobs (Dauphin, Manitoba): Providing businesses with local representation

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“The more you interact with business owners, the more you do develop a relationship with them where you genuinely want to help them. You do see their struggles.

“I can come from being on the other side of the table. A lot of people over the years have tried to pitch me something. Sometimes I’ve said ‘ok’ and it hasn’t panned out because the commitment of the person I bought it from wasn’t there, or maybe the head office was far away and there was no local representation.

“Really, you are not only representing yourself but your partners who you sign on. These people put in a lot of work. I relate with business owners. I am one. It’s a different breed. These people don’t work Monday to Friday; they could work Saturday morning or Sunday afternoon. You’re helping people out. You realize locally you’re all in this together.”

Jim Allison (Moncton, New Brunswick & Halifax, Nova Scotia): Reconnecting with entrepreneurial roots

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“Before I joined the construction company in Halifax, I was an entrepreneur myself and I had my own businesses. 

“I kind of knew what would attract me and it didn’t take me long once I heard about GetintheLoop and how the platform worked to say ‘geez that business makes a lot of sense to me going on 60 years old. That would be pretty good and I think I can utilize my contacts’.

“The experience has been five star. The head office is fantastic. It doesn’t take anybody any length of time to answer a question or get back to you. I learn everyday with this business, which is my goal.”

GetintheLoop franchise brings family closer together

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Adam Emanuel gave his dad, David, an early Father’s Day present in March by becoming a GetintheLoop Local franchisee in Vaughan, Ont.

The gift definitely had an element of surprise to it. David became intrigued by the franchise opportunity late in 2018, but he was only interested in pursuing it if his son would come on as a partner. Emanuel, however, had his reservations.

He was content with his position as a crossfit coach/personal trainer and wasn’t sure why an app company would need his assistance to market its platform. The guiding factor that initially sold Emanuel was a pitch that hit close to home.

“The way my dad really sold me on it was that it was an opportunity to be in business together as a family,” Emanuel said. “It seemed like it would be great to run this as a family business and manage things together.”

While Emanuel has become the leading force behind the franchise, he has been pleased to work directly alongside his family: his mom and dad have supported him and his brother and sister-in-law are soon to join the fold.

The family connection doesn’t end there, though.

Emanuel has found that not only has he been welcomed on as a GetintheLoop Local team member, but as an extended family member. He said the family vibes originated right at the top from GetintheLoop CEO Matt Crowell.

“I’ve never been a franchisee or part of a big company before. I never expected Matt to be so welcoming and engaging to those of us who are, technically speaking, so far below him in the food chain,” Emanuel said. “In terms of the GetintheLoop ‘Wolfpack’ community, I actually do feel really connected. Just the mere fact that Matty and the head office staff work as a cohesive unit as opposed to a food chain structure is really awesome and really makes you feel welcome.

“The person I’ve contacted the most has been Chrissie Rozak (GetintheLoop Local franchisee in Airdrie). We’ve gone back and forth, bouncing ideas off each other. I’ve never spoken to her with my voice before, but I feel like I have an actual relationship with her - that’s she’s my friend.”

When asked when this sense of inclusiveness began, Emanuel pointed to his initial training through Loop University. He said it was an “amazing experience” taking part in the classroom sessions and listening to GetintheLoop staff members walk franchisees through the ins and outs of the platform.

“I learned about GetintheLoop and how it can help businesses. Being a franchise owner is not just a way to make money, but a way to actually help people as well,” Emanuel said. “It was great to hear people at that level explain their product and realize that we’re going to be able to potentially explain it as well as they do one day.”

Emanuel also formed a solid connection early on with his market development manager, Daniel Andrews, who helped him focus on how to sell the platform in his market through prospecting, cold calls and sales meetings.

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“When Dan visited my market, it was the most fun I’ve actually had so far with GetintheLoop,” Emanuel said. “Dan is someone who’s experienced and knows the product backwards and forwards.”

Despite the solid field training Emanuel received, he was admittedly nervous during his first solo sales call, which was with Bobby's Liquidation Outlet in Thornhill, Ont.. He loved the sales aspect of being a personal trainer and was looking forward to connecting businesses with the GetintheLoop platform, but that didn’t stop a few butterflies from fluttering to the surface.

It turned out that Emanuel had the wings and was ready to fly,

“It ended up being a pretty easy sale. I had spoken with the owner briefly beforehand, but then I went in and I just spoke to him about the platform,” Emanuel said.

“Once I had that little experience of my own, I was pretty confident about what I was going to say and then the ball was rolling. It’s just been getting better and better.”

Emanuel has indeed progressed at a rapid rate since his franchise launched; he has signed up over 20 business partners so far. This success led him to recently take on another franchise in North York, an administrative division in Toronto.

“The decision to eventually take on multiple franchises was made when we first joined GetintheLoop,” Emanuel said. “My dad doesn’t look at something as a piece of the cake; he looks at it as a very big portion. We’re looking to expand into three, four or maybe even five different regions.”

Emanuel is shooting for the stars when it comes to his future GetintheLoop plans. To meet the needs of multiple markets, he plans to maintain the solid work ethic he has established.

As a GetintheLoop Local team member, Emanuel enjoys having the ability to customize his work schedule to operate at a high level of efficiency. Emanuel sometimes works outside traditional work hours, which allows him to still hit the gym for an afternoon workout.

“The keys to our success is not that we’re always thinking about GetintheLoop, but it’s always there.” Emanuel said. “We’re not just going to shut our brains off from work just because the clock struck five.”

Start your own journey with GetintheLoop Local by exploring a franchise opportunity in your market. Get in touch with our franchise team to start the conversation:
https://getinthelooplocal.com/take-action.

Shillington a believer in GetintheLoop and its founder

GetintheLoop Chief Marketing Officer Jason Mann (left) recently chatted with longtime GetintheLoop investor Cliff Shillington about why he has supported the platform over the years.

GetintheLoop Chief Marketing Officer Jason Mann (left) recently chatted with longtime GetintheLoop investor Cliff Shillington about why he has supported the platform over the years.

GetintheLoop CEO Matt Crowell made quite the first impression on Cliff Shillington. When Crowell was originally considering a career in the real estate industry, he sat down for a chat with Shillington, who had worked alongside Matt’s father at RE/MAX in Kelowna.

“I especially remember his tremendous sense of energy and enthusiasm,” Shillington said. “He seem focused on what he wanted to do, and after chatting with him I realized real estate isn’t what he wants to do; he’s got better plans.”

Crowell launched the GetintheLoop platform in 2011 as a way for golf courses to market open tee times to golfers. Shillington kept up-to-date on Crowell’s progress through conversations with his dad. During one of their chats, the topic veered toward GetintheLoop as a possible investment opportunity.

Shillington was admittedly hesitant; he had invested in tech companies in the late 90s and said the only return he got on his investment was “no money in my bank account”. He decided to take a meeting with Matt and credits it as one of the smartest business decisions he has ever made.

“I was really taken by Matt’s focus, excitement, enthusiasm and commitment that he could make this happen and make this grow,” Shillington said. “Interestingly enough, I’d seen these traits before with some people associated with RE/MAX where I just knew they would do it.

“As I sat there and listened to Matt, I got the sense that he was onto something. I swore to myself that I’d never invest in a tech company again, and here I am writing him a cheque for x number of dollars.”

Shillington has gone on to invest in GetintheLoop not once or twice, but four times. His contributions have supported GetintheLoop in becoming Canada’s leading mobile marketing platform. Today, local businesses from every industry imaginable use the software to market unique products, services and experiences to customers.

“Do I believe in what he’s doing? Absolutely. That’s what really allowed me to make a decision to support Matt,” Shillington said. “I’ve been with RE/MAX from early on, and similar to how RE/MAX revolutionized the real estate industry, I felt from the beginning that this platform would revolutionize the advertising media business.

“If you own a real estate company, you traditionally will spend your fair share on print media. It gets dropped on people’s doorsteps and no one’s reading it. People make a specific decision to download GetintheLoop and see what’s on it. Now, you’re reaching the consumers you want to get who are going to look at what's being offered and take advantage of it. GetintheLoop is way more affordable for small business owners than taking out an ad in print media.”

One of the most valuable assets Shillington has invested into GetintheLoop is his franchising expertise. He was the Vice President of International Business Development with RE/MAX from 2000-2005, helping expand the company’s international franchise footprint from 32 to 54 countries.

Needless to say, when Crowell first explored the idea of establishing a franchise component to GetintheLoop, Shillington was just the person to seek counsel from - even if Crowell didn’t realize it at the time.

“He said, ‘I’m hoping to find someone who knows something about franchising.’ I said, ‘You don’t know what I used to do, do you?’ When I told him about my experience at RE/MAX, he was just sitting there and couldn’t believe it,” Shillington said with a laugh. “I thought it was a great idea.”

Leading up to the inception of the franchise program GetintheLoop Local in 2018, Shillington and Crowell spent a lot of time brainstorming ways to move the franchise program from concept to reality. Shillington noted that he talked to Matt “more on a daily basis than my kids” as he related his RE/MAX franchise expansion experiences.

“When we’d go into an international region with RE/MAX, some people thought it was a hot air balloon company,“ Shillington said. “When you’ve got a new franchise coming into the market, the brand is not known and you have to spread awareness to the consumers and the ones who want to buy the franchise.”

This initial advice and ongoing support from Shillington has helped GetintheLoop Local gain the distinguished status of being Canada’s fastest growing franchise program. Shillington feels that GetintheLoop is “blowing the doors off any franchise that’s out there.”

“The success that GetintheLoop Local has enjoyed in a short period of time is because we’re offering things that no other franchise offers,” Shillington said. “It offers individuals the ability to buy a franchise with such a small capital investment. When you join GetintheLoop, you probably already own a phone because that’s how you got in touch with us and you likely own a car. The only other things you need are desire and enthusiasm to go out and do it.”

Shillington thinks GetintheLoop has a “tremendous” future in store. He said it will be important for the team to remain focused on its goals.

“Matt’s enthusiasm is what has got us to this point and his team has followed him with the same level of enthusiasm and desire,” Shillington said. “The team recognizes that we have to keep pushing the envelope. Can we do something better? Can we continue to create something that’s going to be what the consumer wants and what the businesses want?

“Knowing Matt, this innovation isn’t going to stop.”

Top 5 reasons that you should buy a franchise

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The GetintheLoop Local program is rapidly gaining steam - it’s Canada’s fastest growing franchise - and now is a perfect opportunity for dedicated entrepreneurs to hop aboard the train. There are exciting opportunities for franchise owners looking to operate out of territories in major metropolitan cities or small- to mid-size markets.

GetintheLoop is the top-rated iOS and Android application of its kind in Canada that allows businesses to deliver real-time experiences and exclusive offers directly to the mobile phones of engaged consumers. Our talented GetintheLoop Local owners help connect local companies with this technology.

There are countless reasons why GetintheLoop Local franchise owners have fallen in love with their new career, but here are five common ones:

1) Start-up is easy peasy:

While Rome wasn’t built in a day, it won’t take long for your franchise to get up and running. After you’ve made the decision to become a franchisee, our experts will immerse you in the platform through Loop University and hold your hand for some introductory sales. We guarantee you’ll have made your first sale by the end of training.

We’re not looking to bog you down like some traditional franchise models. Our start-up fee is low as we’re looking to attract motivated individuals with big ideas, not big pocketbooks. You don’t need to purchase an office with expensive equipment or hire employees.

2) Each day brings the opportunity to discover local wonders

Everyone loves shopping local. The products are one-of-a-kind and the people behind the businesses always have a remarkable story to tell. Historically it has been difficult, however, for local businesses to afford much in the way of marketing.

As a GetintheLoop Local franchise owner, you’re helping to bring these businesses an affordable, but incredibly effective software that will put them on the map and drive local consumers to unique shopping experiences. This process will open your eyes to the incredible local gems out there; you’ll be like a treasure hunter.

3) You have the ability to customize your workday

The traditional workplace model of punching a clock and planting yourself at a cubicle all day is not conducive to great businesses. The adaptable workplace environment of GetintheLoop Local allows franchisees to create a schedule that will help them be most productive.

While all GetintheLoop owners work hard to deliver the platform to clients, they have the freedom to work from a mobile office or rearrange their schedule if an important family moment pops up. Each entrepreneur has their own unique process for getting the job done and we’re happy to embrace your creative process.

4) We’re here for you

If you’re like most of our franchisees, you’ll be eager to jump off the deep end once training has ended. If at any point you feel like you’re starting to sink, we’re here with a buoy. Whether a client stumps you with a tough question, you’re having an issue with the software or you aren’t sure how to execute your marketing campaign, we’ll provide an answer promptly.

Franchise owners are assigned a market development manager, local support manager and local marketing manager so the three core aspects of their business are supported by three people in the GetintheLoop staff who have those skill sets specifically.

5) We’ll show you the money

A steady income stream is important for any franchise owner. As we've grown to 35 markets, we've attracted regional and national clients. You'll earn passive revenue through our unique national account revenue sharing program.

Mobile marketing is a great medium to invest in and it’s not hard to sell clients on the many benefits. Traditional advertising in newspapers, phone books and radio stations is going the way of the dinosaur. By choosing a career in mobile marketing, you’re working in an industry where the sky’s the limit and the revenue potentials are through the roof.

Like what you read? Get in touch with our franchise development team and we’ll give you even more reasons to get excited! https://getinthelooplocal.com/why-join-getintheloop.

State, Story, Strategy: one franchisee’s business principle that has driven his success

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Dale Jacobs is one of GetintheLoop’s newest Local team members, having operated his franchise for a little over a month now. He initially heard about GetintheLoop when one of his friends posted an offer on Facebook and it piqued his interest, and before he knew it, he was on GetintheLoop’s website, learning more about local franchise opportunities.

For Dale, it was the fact that GetintheLoop was both digital and mobile that really got him excited. Having run his own successful business, Prairie Supply Co. for 10 years, he knew a good opportunity when he saw one, and at the time, there was nothing like GetintheLoop for local business owners in Dauphin.

“When I first saw GetintheLoop it sparked my interest as a business owner,” he said. “I was looking at it from that angle, knowing it was a tool that would be really useful in my own business. Then I started to think, well if I like this, and see the benefit of it to my business, it’s highly likely that other local businesses will too.”

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Being an astute business owner, Dale knew there were lots of apps out there, so his initial due diligence was in making sure that this was a unique product, as well as a good fit for the Dauphin business community. And it was. “I believed in the program and what it could do to add value to local businesses here in Dauphin.” he says.

Dale believed that GetintheLoop checked all the boxes for a potential franchise opportunity. Not only were the costs of buying the franchise and the franchise rates affordable, but the success of the business was going to be relative to the effort that Dale put in - something that was extremely attractive to him. Dale started Prairie Supply Co. with just 2 boxes of shoes, and ten years later he has multiple locations and it’s grown into a steady business. So he was not afraid of a bit of hard work.

With the confidence to make the Dauphin GetintheLoop franchise a success, he signed the paperwork and dived in head-first joined by GetintheLoop team members Nick and Brennan for four days of intense training and launching Dale’s business.

Two days of classroom-style learning were followed by a couple of days of practical experience, hitting the streets - something Dale thrives at. “I learned so much in those few days! We were submerged into the Dauphin market so we quickly got a feel for each other, and for the market we were going into.” In fact, during this week Dale, with Nick and Brennan’s help signed up ten accounts while also creating a buzz in the market for future partnerships.

“You have to embrace it when you commit to something like this. It’s like jumping off a diving board - there’s no going back, and you have to give it 100%. As every business owner knows, that’s the key to success.”

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One of the things that Dale was most impressed about with GetintheLoop was that all of the systems needed to run the business are already in place. While many new business owners have to “wing it” until they figure it out, it’s not the case with GetintheLoop. The processes are tried and tested.

Dale believes that one of the biggest factors in the success of the Dauphin GetintheLoop franchise—which has seen 29 businesses come on board in the first 5 weeks—is that it’s a local person just like them running it. “I like to spend time interacting with business owners and building relationships with them. When they see that we are all in this together locally, as a community, all striving for success, and I genuinely want to help the community—my community—succeed, they tend to be much more open to discussions. It’s about conversing. Not pitching.”

Dale runs his business with the same guiding principles that he runs his life. He says that while rules can be stretched or broken, principles are to live by, and his is “State-Story-Strategy”. He believes that the state you are in when you start your day is going to guide the story of your day - whether positive or negative. The strategy then is how you process that information and make your day what you want. If you work on yourself first you will go into your day with a positive head on your shoulders. He understands, however, that positivity isn’t something you can generate 100% of the time. “I know that it isn’t possible to turn negatives into positives every single day, therefore I allow myself one day a business week that can be considered a loss, but the other 4 business days in the week are mine to win. If you’re experiencing bad days more than that, you’ve got no one to blame but yourself. Life is what you make of it.”

GetintheLoop for Good

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GetintheLoop was built to support local businesses, local entrepreneurs, and local communities. Recently, Sean, Nate, and Scott of GetintheLoop Fort McMurray showed how they used GetintheLoop for a good cause in their community.  

Wanting to re-boost brand awareness now that the app had been live in their community for seven months, the GetintheLoop Fort McMurray team decided to host a party for the community. What’s better than a party? A party for a great cause!

“Our mission was obviously to get downloads and new users, which we did, but our primary concern was throwing a great social event that would get the media buzzing across town.  We wanted people anxiously awaiting our next event, and draw some attention to our current partners.”

- Scott Germain of GetintheLoop Fort McMurray

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Aiming to support their local SPCA, GetintheLoop Fort McMurray teamed up with a local radio station, 100.5 CRUZ FM to promote the event. Together they came up with the theme 80s Fitness Unleashed: Let’s Get ‘Fur’sical! With fun videos and social media posts leading up to the event, the Fort McMurray team made sure that their community knew about the event.

With entry by donation, party go-ers were able to redeem a free drink through the GetintheLoop app, which ensured that the guests were learning how to use the app, while having a great time and giving back to their local SPCA.

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With support from the Fort McMurray Firefighters, The Mayor, and SNAP’D Woodbuffalo, the event was a huge success and got the town buzzing about GetintheLoop. The best part, GetintheLoop Fort McMurray raised $4,000 for the SPCA!

We salute our Fort McMurray franchise team for their commitment, passion, and support for their community and the local charities within it. The Fort McMurray franchisees showed how GetintheLoop can be used not only to benefit local businesses and consumers in town, but also charities and the community as a whole.

Why I Took The Leap

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Taking the leap into entrepreneurship can be intimidating. We asked some of our franchisees to share why they decided to invest in a GetintheLoop franchise. All coming from different career backgrounds and different cities across Canada, it was clear that they all had an entrepreneurial spirit.

Check out what made some of our franchisees take the leap below:

Shauna Sereda - Saskatoon

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I always wanted my own business, I don't have that corporate girl personality but I just hadn't found anything that really suited me. GetintheLoop turned into a great fit for many reasons... I looked at the business from a consumer's view and knew I would use it, and I did the same on the business side.  It had to be a product/service that I loved and believed in, and GetintheLoop brought that. It had a great concept and business model. I appreciated that it was affordable for all businesses, and it was a place where they could showcase their business without deep discounting. Affordability was the other key factor for me, I am a single parent so I didn't have a lot of extra money. There is no need for a bricks and mortar location and no inventory costs, which made the franchise very affordable for everyone. Consumers and businesses love the concept around GetintheLoop because it makes sense and it’s simple; great things don't have to be complicated.

Tim Hurley- Red Deer

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There are many reasons why I jumped at the chance to buy this franchise, first was that it lit the entrepreneurial flame inside of me again. I had given up on the thought  If being my own boss for far too long, but when I heard about GetintheLoop I got excited fast. Being able to work for myself and help local businesses have a voice in a very competitive market is a win-win.

Chrissie and Clay Rozak - Airdrie

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We purchased a GetintheLoop franchise for a number of reasons. One of the main reasons was personal and financial freedom.  We want to be able to walk our kids to and from school each and every day. We also want to set ourselves and our kids up to ensure financial stability in the future. It was also new and exciting.  We had both been in our careers for almost 20 years and it was time for a change. Finally, we truly believe in the app and the team’s vision.

Tyler Hope - Cochrane

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When I originally thought about buying a franchise, I was frustrated with my current day job and Getintheloop provided a new opportunity to build a business where I wasn't tied to a daily grind.  A place where I could spend time with customers, a place where I could get back to enjoying what I do rather than going to work every day. Together with my wife, we have started out down the path of entrepreneurship, building our small business with the plan of continued growth.

Stacey Barber - North Okanagan

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I have always been interested in the Technology Industry and was ready for a change in my current position, making a  GetintheLoop Franchise a great fit for me. The thought of being my own boss as well as having a true work-life balance was what made me take the leap of faith.  The support from GetintheLoop Headquarters and training on the system was more than I could have expected and made the transition into being a business owner smooth.

Do you think you’re ready to take the leap into entrepreneurship? Get in touch with our Franchise Team and learn how you can bring GetintheLoop to your community.

Recurring Revenue Is a Big Win for GITL Franchise Owners

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As a business owner, you know the work that can go into landing a first-time customer. There’s the initial outreach, emails back and forth, phone calls, meetings, paperwork and so-on. It can cost up to five times as much to attract a new customer than to keep an existing one. However, 44% of companies focus more of their marketing efforts on attracting new business, compared to only 18% that put more effort into customer retention, which doesn’t make sense! With customer retention comes recurring revenue - the portion of a company's revenue that is highly likely to continue month to month, or year to year.

Here are four reasons why recurring revenue is more beneficial:

  • A recurring revenue model creates a sales team (or business owner) who is naturally inclined to be more relational in their interactions with customers, rather than transactional. In transactional sales, the sales-person or business owner only thinks in terms of a one time sale, whereas, with relational selling, the owner or employees get to know their customers, understand their challenges, and know how they can make a difference. This type of relational selling not only keeps customers happy - and coming back - but it builds a better brand, and a better business reputation in the market.  

  • Monthly recurring revenue is a more predictable, stable business model than one based on stand-alone projects. Fluctuating project-based models mean future cash projection is less certain, which makes planning and budgeting, and even acquiring investment or loans for growth more tricky.

  • This model is highly scalable. Once the initial effort of winning the customer’s business has been successful, much less time and effort is needed to keep the customer, therefore you can invest in winning new customers in order to grow your business. To reiterate, new business must not come at the expense of losing your existing customers. Remember, it’s much more cost effective to keep your current customers than win new ones.

  • Eventually, you may decide that you want to sell your business, and its value is usually based on a calculation of revenue or profit. The multiplier for recurring revenue is more than a business that relies on a one time sale therefore it will be valued higher and will be worth more.  

Digital service based businesses like GetintheLoop operate on a monthly recurring revenue model. Think of the fixed monthly fee you might pay for a Squarespace website, or Hootsuite account. When a new customer comes on board with GetintheLoop, they pay by credit card, and this is charged every month, in advance until the customer cancels (which isn’t likely as they will be so wowed by GITL, the ROI, and the service they receive!)

The recurring revenue strategy also makes collecting revenue much easier - there are no invoices to be sent and no payments to chase. Say goodbye to awkward debt collection calls!

GetintheLoop isn’t a sell-it-and-forget-it service, however, it also doesn’t need to be “resold” each month because you will have worked hard to overcome the initial barriers that exist in all first time purchases of a new service. E.g. Can I trust this brand? Will I get a return on my investment? Once this has been proven to the customer, it’s much easier to make a second, third, and one hundredth sale to the same customer. It’s not guaranteed, because, well, nothing in life is ever guaranteed, but with much less effort than the initial sell, you’ll be receiving the recurring revenue on a regular basis in no time.

You Are Not Alone

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Have you felt that pull from your cubicle, from the demands of your structured job?

Do you often wonder what it would be like to run your own business, where you decide your hours, you are the boss, and your rewards are a direct result of your effort and input?

You are not alone! Being a business-owner is a dream of many people. Did you know there are over 1.2 million business owners in Canada? Perhaps now is the time to join them.

Is it time to turn that dream into reality?

For some people, the idea comes first. A unique idea, product or concept that no one has brought to life yet. For others, it’s less about the product or the idea, and more just a deep-rooted desire to be one’s own boss. To have that flexibility of working as much as you want, when you want, whether it’s 2am or 2pm, in your home, a coffee shop, or at your kid’s soccer practice. Simply put, the Monday to Friday, 9-5 isn’t for everyone.

Many among us have this dream, but not everyone has the education or resources to make it happen. Sometimes, the perceived risk is just too much to get started.

Franchising can be a great path

For those who want to turn the dream into a reality, but don’t have a unique idea or product, purchasing a franchise of an already successful business is an ideal solution. Buying a franchise offers a less risky and less daunting entry into owning your own business. When you think of franchises in Canada, the ones that come to mind are probably Tim Horton’s, Subway, McDonalds etc. However, these are the big players, and will likely be out of the average person’s budget, so it’s advisable to start smaller.

Facts about franchising in Canada:

  • There are an estimated 1,300 franchise systems operating in Canada, with approximately 76,000 franchised outlets between them.  This averages to approximately 58 locations per franchise system.

  • Tim Horton’s is the largest franchise system in Canada with 3,665 stores

  • The average franchise system sells 4.4 new franchises a year

  • Getintheloop has sold 45 in the first 9 months.

Traditional franchises—those with physical locations—come with hefty price tags. While the average initial franchise fee in Canada is $25,000, the average total initial investment is much higher, averaging between $150,000 and $1,000,000. The purchase and renovation of real estate property is often the most expensive cost in opening a franchise.

So, without a large budget, what are the options for wanna-be franchise owners?

The digital world we live in now allows budding entrepreneurs to challenge the status quo. Digital innovation and disruption means that owning a digital franchise might soon be the norm. Forget the $150K - 1M+ set up fees and long-hours that come with a brick-and-mortar franchise—a GetintheLoop franchise is a ready-made business. For a low initial investment, and low franchise fees, you can purchase the exclusive rights to operate GetintheLoop in a defined geographical area.

A ready-made business, really?

Yes! There is no overhead, zero. No real estate investments to make, no expensive equipment to purchase, no labour to hire. You don’t need any special skills, experience or education to own a GetintheLoop franchise. You can own a digital business with zero technical know-how. What is important to make this franchise a success is passion, a desire for success, and an outgoing personality or natural way with people. You’ll be talking to people a lot! Oh, and of course a computer and access to the internet - which you probably already have!

It takes an element of risk to leave a steady job with a regular pay cheque for the unknown, and it certainly isn't for everyone. Which is exactly why a digital franchise works for the more risk-averse. That risk is greatly eliminated with a GetintheLoop franchise, we provide training, playbooks and support to help drive your success. Few small businesses make much money in their first year, if any at all. With GetintheLoop, you have the ability to become cash flow positive immediately and to recover your initial investment within a matter of months, not years.

GetintheLoop has had over 3000 applications for our franchise program. That’s 3000 individuals, families, couples or teams of friends who are feeling the same way as you. Except they took that first step towards living the dream. They are one step closer to making their dream a reality.

Isn’t it time you took that first step?

Contact our Franchise Team to learn about opportunities in your area.

Matt Crowell Featured On Above The Clouds Podcast

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Recently our Founder and CEO, Matt Crowell, sat down with the team at Above The Cloud to discuss GetintheLoop and why we decided to franchise the GetintheLoop app. This episode starts back at the beginning, as Matt walks the team through the early stages of GetintheLoop and how it ended up being a SaaS franchise opportunity.

After sharing how he founded GetintheLoop, Matt explains how franchising GetintheLoop provides an opportunity  for people to enter the new digital economy. He also emphasizes that this franchise opportunity isn’t just for a “young techy”. In fact, some of our most successful franchisees are middle aged couples. Matt explains that ‘tech’ is about making things simple and that’s truly what GetintheLoop is all about. What’s most important is that our franchisees have business sense and are empathetic to their business partners. To learn more about who the ideal GetintheLoop franchisee is, click here.

Click below to listen to the full episode.

What Can Retailers Do To Keep Customers Coming Through Their Doors?

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Local retailers are struggling as they have to compete not only with big-box stores that can offer lower prices, but also with online giants such as Amazon. The impact of the “Amazon effect” is very real, and businesses are having to think outside the box and be more creative when it comes to keeping existing customers, and encouraging more to start shopping locally.

There are a few things that retailers can do:

  1. Use brick-and-mortar locations to support online stores

  2. Understand what your core customers want and build a strategy around it

  3. Create an in-store experience that drives traffic and sales

  4. Offer customers a technology-driven experience  

To read the full article about what retailers can do to keep customers coming through their doors in this age of online shopping, click here.

Matt Crowell Featured on The Restless Podcast

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Our Founder and CEO, Matt Crowell, sat down with Raffaello and Jonah of The Restless Podcast to discuss investors, mentorship, and the growth story of GetintheLoop.

Matt made it clear that the importance of teamwork is huge at GetintheLoop. Not just within the core HQ employees, but with franchisees, investors, and mentors as well.

When asked about pitching to investors, one of Matt’s biggest pieces of advice was to look for people who actually care about your company and your business. In addition, he recommended to ensure you’re the one controlling the narrative. Failing to do so can result in your businesses being controlled by a model that your investors came up with.

To hear the rest of Matt’s tips on pitching to investors and the importance of having mentors, listen to the rest of the podcast below.

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Matt Crowell Featured on Franchise Canada Chats Podcast

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GetintheLoop’s Founder and CEO, Matt Crowell, recently sat down with the Canadian Franchise Association to discuss taking the leap into franchising. You can tune in to the podcast episode here.

Taking the leap into entrepreneurship is scary, there’s no doubt about that! But, Matt made a great point during the podcast when he said, “people have a hard time jumping in today.”  Have you been considering becoming an entrepreneur? Do it. What are you waiting for?

With an already established brand, a training program, and a support system from corporate, investing in a franchise is a great way to enter the entrepreneurship world.

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Matt wanted to make it clear though that just because you’re investing in a franchise, it doesn’t mean it will be easy. In fact, one of the biggest challenges has been finding the right people. When asked what the most important things were for GetintheLoop franchisees, Matt quickly answered, “attitude and hustle.” A common occurrence is that people underestimate the work it takes to get a franchise off the ground. Franchisees will come in and picture the end, and not realize that you need to put in hard work right from the beginning. It takes a lot of work, but Matt made sure to point out how rewarding it is. A GetintheLoop franchise is all about local entrepreneurs helping other local entrepreneurs succeed with their business. What could be better than that?

When asked what makes a good franchisor, Matt replied, “you need a team that cares a lot about the franchisee’s success. You have to care about the people that are investing in you.” In addition, Matt pointed out that being an entrepreneur is a very independent job. The difference with GetintheLoop is that your day is spent meeting people in the community and having conversations. In addition, when you invest in a GetintheLoop franchise, you join the GetintheLoop Wolfpack. Along with continuous support and friendship from the corporate team, GetintheLoop has created a support network for the franchisees. They have a place to share their wins, share their losses, and most importantly, have a space to share information and knowledge.

Being an entrepreneur can be scary, but it’s also the most rewarding career path. Want to listen to the rest of the podcast? Click here to tune in to episode three of the Franchise Canada Chats podcast.

Family Finds Success with GetintheLoop

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Chrissie and Clay Rozak are like any other Albertan family. Hard working parents trying to juggle full-time jobs with raising children. Except this couple decided that their lives weren’t quite hectic enough already, and became the proud owners of Airdrie’s GetintheLoop Local franchise!

The decision to buy the franchise came about after a conversation Clay had with a good friend of his, another GetintheLoop franchise owner. After this initial conversation, he presented his idea for buying their local franchise to his wife. She just happened to be at a point in her own career where she wasn’t entirely happy and was contemplating making changes, so this opportunity was quite “serendipitous” as she put it, coming at just the right time for the family.

GetintheLoop just made business sense to the Rozaks. Why wouldn’t consumers want a free app that tells them about incredible offers and experiences in their area? Why wouldn’t a local business want to pay a small fee each month to reach the phones of thousands of people in their local area? And why wouldn’t a franchise owner want to take this chance at being their own boss. The franchise fee was very reasonable, there would be no overhead costs, and it would allow the husband and wife team to work when they wanted, as hard as they wanted. To Chrissie, it was “a trifecta of components that came together and made sense”.

In September 2018, Chrissie and Clay purchased the Airdrie GetintheLoop franchise. Chrissie, a self-starter, dived head-first into learning as much as she could about selling so that she was well-prepared for Loop University in November - an intensive training session at GetintheLoop’s Kelowna, BC headquarters that provides new franchise owners with everything they need to start running their business on day one.

"Loop U was like drinking from a fire hydrant,” explains Chrissie, “but in a good way! I honestly left feeling on top of the world, knowing I was going to be supported every step of the way.”

Loop U isn’t where the training and support ended. GetintheLoop’s market development team joined the Rozaks in Airdrie for 3 days of on-the-ground training where they blitzed the market creating awareness and demand through a proven process including meetings, follow-ups, networking and incentives. This was, says Chrissie, one of the most educational parts of the whole process, watching the experts sell GetintheLoop. ”If a business owner came up with an objection I would probably have just said ‘OK thank you very much for your time, goodbye’. Dan, however, was so engaging and was able to turn the conversation around. It was such a learning curve watching those guys, and pivotal in our success.”

It wasn’t soon after that Chrissie landed her first client. She remembers nervously meeting with the owners of 9-Round on a cold December day at their local coffee shop. “They fired the questions at me - ‘how long do I have to commit for?’ You don’t, it’s month to month. ‘What if we are too busy to write up the offers?’ We can help. ‘How much extra will that cost?’ Nothing, it’s all included! They said ‘Sign me up’. I am now addicted to selling and the thrill of a business saying yes.”

Chrissie accredits much of their early success to always being present, and really upping their social media game, following everyone they could possibly think of from their market, going to every event, every mix and mingle, every Chamber event. “Everything you can attend to get your name out there, do it, and start doing it right away. But you need to do it in an authentic way. Be you, be genuine. Don't cram your business down people’s throats. You’re there to help them succeed. If they succeed, you succeed.”

While the experience of being an entrepreneur thus far has been extremely rewarding for the Rozak’s, it hasn’t been without its challenges. They found the brand was relatively unknown in Alberta, so trying to sell a product that wasn’t already on people’s radar made the road ahead more interesting. However, this couple was driven to succeed and quickly found ways to navigate the challenges.

When asked what she would say to anyone thinking of purchasing a GetintheLoop local franchise she had some keen words of advice. “If you are a people person, you’re authentic, and you’re looking for a change in your life, then this is the opportunity for you. You’ll have great days, you’ll have crazy days, but in the end, it’s one hell of a ride and I couldn’t imagine not being on it.”

Chrissie and Clay closed their first 10 clients within 50 days. They have set themselves the goal of 100 clients by the end of 2019, and have even set their sights set on purchasing a new market!